The daily drama of money and work from the BBC.
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Amazon Ads for Traditionally Published Authors | Episode 258
Manage episode 337143249 series 2361742
Content provided by Heidi Thorne. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heidi Thorne or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Are Amazon ads worth doing for traditionally published authors? I’m not so sure. Let me explain why, based on my experience from running Amazon ads for my self published books since 2016.
So there’s no confusion, just for this episode, when I talk about authors, I’m specifically referring to traditionally published authors. However, some self published authors may also find this information helpful.
Blog: Amazon Ad Tips for Traditionally Published Authors http://hub.me/aphSx
YouTube video: https://youtu.be/f8SY3amhSpg
Timestamp show notes (click on timestamp to view segment on YouTube):
0:15 Amazon opens up ads to traditionally published authors
0:58 The new traditional publishing paradigm
2:10 Amazon ads are not a sure-fire marketing tactic
5:22 Key ad metrics to watch (ACoS and Sales Conversion)
7:22 Why did Amazon open up ads for traditionally published authors?
8:38 How to connect with Heidi
You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 258.
285 episodes
Share
Manage episode 337143249 series 2361742
Content provided by Heidi Thorne. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heidi Thorne or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Are Amazon ads worth doing for traditionally published authors? I’m not so sure. Let me explain why, based on my experience from running Amazon ads for my self published books since 2016.
So there’s no confusion, just for this episode, when I talk about authors, I’m specifically referring to traditionally published authors. However, some self published authors may also find this information helpful.
Blog: Amazon Ad Tips for Traditionally Published Authors http://hub.me/aphSx
YouTube video: https://youtu.be/f8SY3amhSpg
Timestamp show notes (click on timestamp to view segment on YouTube):
0:15 Amazon opens up ads to traditionally published authors
0:58 The new traditional publishing paradigm
2:10 Amazon ads are not a sure-fire marketing tactic
5:22 Key ad metrics to watch (ACoS and Sales Conversion)
7:22 Why did Amazon open up ads for traditionally published authors?
8:38 How to connect with Heidi
You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 258.
285 episodes
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Similar to The Heidi Thorne Show
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
A weekly roundup of the most important stories from the worlds of business and finance, hosted by Felix Salmon.
…
continue reading
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
…
continue reading
The latest business and finance news from around the world, on the BBC.
…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
