The daily drama of money and work from the BBC.
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Does Word of Mouth Marketing Work for Books? | Episode 255
Manage episode 334796541 series 2361742
Content provided by Heidi Thorne. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heidi Thorne or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
I’m a bit put off by Mark Cuban's brag of spending no money on marketing for his new venture, relying totally on word of mouth. Authors may look at this successful billionaire, thinking they can spend no money or resources on marketing, too. Let me explain why this may not work.
Blog: Does Word of Mouth Marketing Work for Books? http://hub.me/apf4i
YouTube video: https://youtu.be/YAZjYd22bJY
Timestamp show notes (click on timestamp to view segment on YouTube):
0:15 Mark Cuban's word of mouth marketing brag
1:21 Mark Cuban is a PR machine. You are not.
3:12 "I don't monetize my friends."
4:52 Word of mouth marketing definition
5:28 Are referral marketing and leads groups word of mouth marketing?
7:09 Is word of mouth marketing the same as PR?
7:34 Is social media word of mouth marketing?
8:18 Does word of mouth marketing work for authors?
9:54 How to connect with Heidi
You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 255.
285 episodes
Share
Manage episode 334796541 series 2361742
Content provided by Heidi Thorne. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heidi Thorne or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
I’m a bit put off by Mark Cuban's brag of spending no money on marketing for his new venture, relying totally on word of mouth. Authors may look at this successful billionaire, thinking they can spend no money or resources on marketing, too. Let me explain why this may not work.
Blog: Does Word of Mouth Marketing Work for Books? http://hub.me/apf4i
YouTube video: https://youtu.be/YAZjYd22bJY
Timestamp show notes (click on timestamp to view segment on YouTube):
0:15 Mark Cuban's word of mouth marketing brag
1:21 Mark Cuban is a PR machine. You are not.
3:12 "I don't monetize my friends."
4:52 Word of mouth marketing definition
5:28 Are referral marketing and leads groups word of mouth marketing?
7:09 Is word of mouth marketing the same as PR?
7:34 Is social media word of mouth marketing?
8:18 Does word of mouth marketing work for authors?
9:54 How to connect with Heidi
You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 255.
285 episodes
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Similar to The Heidi Thorne Show
The daily drama of money and work from the BBC.
…
continue reading
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continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
A weekly roundup of the most important stories from the worlds of business and finance, hosted by Felix Salmon. Want more Slate Money? Subscribe to Slate Plus to unlock weekly bonus episodes. Plus, you’ll access ad-free listening across all your favorite Slate podcasts. Subscribe now on Apple Podcasts by clicking “Try Free” at the top of our show page. Or, visit https://slate.com/moneyplus to get access wherever you listen.
…
continue reading
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
…
continue reading
The latest business and finance news from around the world, on the BBC.
…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
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Go offline with the Player FM app!
Go offline with the Player FM app!
