HSAY 004 - Patty Dominguez - Marketing Guru | Boss Free Baller | Entrepreneur

The How Social Are You Podcast

HSAY 004 - Patty Domintuez - Boss Free Baller | Marketing Guru | Entrepreneur - Patty talks about her 4.5 year ride on "the greatest roller coaster ever which is entrepreneurship", going with the flow and understanding the power of technology and Social Media. Collaborated with a "lone wolf" consultant friend on CREATEbuzz where they help small businesses. the SMB market, get and keep customers. They have discovered that technology in general is super overwhelming for the small business owner. That's the perspective she brings from assisting her small business clients. One of the great quotes from one of her clients "I'd rather do my taxes than try to start to understand Social Media". Helping Small Businesses understand the monetization potential and how to create scale. How to understand technology and let go of the "overwhelm". One of the the overwhelming components is Social Media. They work with Small Businesses at the strategic level helping them understand where they want to go and to formulate a blueprint and identity, how you're different, your unique selling proposition. Being congruent. How you show up, on-line or off-line, is all in alignment. Congruency applies whether you're a solopreneur, network marketing, Small Business or big brand. You have to show up, who you are, what you say you do and what you do are all congruent. Identifying the perfect customer has everything to do with where you should be on Social Media. Patty consults to Fortune 100 companies and she is emphatic that Social Media is The Great Equalizer. No matter your size you can dominate your niche or "get rich in your niche" she calls it. Patty told the story about an associate who decided to test the concept building an audience in a niche with OctoNation on Instagram and now has over 32K Octopus loving followers! He started to provide a platform for these artists. He was consistent and patient. There is no shortcut. Patty event referenced Dawn Bartolini's story from HSAY 002 and her commitment, consistency and patience in building her network marketing business on Facebook. It's not glamorous, its just work. Patty found her footing on Social Media back in 2006 on LinkedIn and Twitter and was following some of the early thought leaders in Social Media like Chris Brogan and Seth Godin and their ability to be consistent and dominate. She really didn't understand what it was about. Then she got into Facebook and calls it the greatest cocktail party ever! Patty discussed the power of video om Social Media with Facebook Live and Snapchat and your ability to hack the algorithm with video on the various platforms. Patty talks about family life with her sons and Social Media and how she gets their attention she sends them a private Snapchat. She sees them playing with different new apps. They'll check something out, make a decision and drop it or keep it and share it with their friends. She's aware that Snapchat is the main platform but she does caution them to be careful. Just educate them to make good decisions. Patty also encouraged us to build and gain trust by engaging, delivering value and humanizing the interaction as much as possible. creating a relationship. Making people feel like they matter. What are you doing on Social Media to help people feel like they matter. As far as productivity tools Patty also talked about SocialBro from Audiense.com that tracks hashtags and tweets and helps automate some processes for her. She cautioned to be careful of too much automation, people's BS meter is very accurate. As far as the future of Social Media she said that Internet Marketers are the ones to watch as they are always 12-18 months out in front of everyone else. She says that video is the sustainable play, more content, more platforms, engagement and virality. Ray Higdon as an example dominates with any key word that you can search relative to entrepreneurship or network marketing. He has been blogging every single day for over three years. He posts videos at least five days a week. The definition of consistency. You can find Patty Dominguez and and company at CreateBuzz as well as on The Morning Would Show on Vimeo where she and her partner impart exceptional business marketing wisdom. She and her partner Tim also have an incredible podcast for entrepreneurs called The Boss Free Society Podcast. You can also find her on Twitter @pattydominguez_ as well as on LinkedIn here. If you enjoyed or found value on The How Social Are You Podcast please share it on social media with your followers. You can also find us on iTunes, Stitcher, Spreaker and Google Play. Your ratings and comments on iTunes are greatly appreciated. If you have questions about The How Social Are You Podcast or would like to be interviewed you can tweet or direct message me on Twitter @mlindheimer or on Instagram @mlindheimer as well as on Facebook melindheimer and you can also email me at [e-mail].

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