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HSAY 005 - Thomas Haire - Editor-In-Chief | Journalist | Sports Fan
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HSAY 005 - Thomas Haire - Editor-In-Chief | Journalist | Sports Fan Background: During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Scout.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants. Highlights:
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- There is a magazine for everything. Changes in the magazine industry. Performance based metrics.
- Response magazine has grown into an industry tradeshow, the DRMA networking alliance, education tracks and a newsletter.
- The publisher's decision had an effect on Response Magazine and as a result Thomas' life. Time to get on Facebook and he was resistant.
- He made a choice to go all in and mix the professional and the personal aspects of Social Media.
- Twitter - "Who can tell as story in 140 characters? I need 2400 words!" Ended up attacking Twitter more so than Facebook.
- USCFootball.com was his first experience with social media on a message board 20 years ago.
- Evolving from the Social Media to social connections
- How he uses Social Media for business and personal use and how much time he spends and how he curates information.
- Will concert venues actually block cell phone use?
- Thomas can be found on Facebook - Thomas Haire and on Twitter and Instagram @THRants
- Response Magazine's website is http://www.responsemagazine.com/ and can also be found along with Response Expo and the DRMA can all be found on Facebook and LinkedIn and on Twitter @responsemag @responseexpo @DRMA
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