Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by George B. Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by George B. Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Attracting, Engaging, and Delighting with SMS Marketing + HubSpot
Manage episode 398254177 series 3365026
Content provided by George B. Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by George B. Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we're joined by David Gable, the head of sales at Kixie. (For those who don't know, Kixie offers automated calling and texting solutions for sales teams that using leading CRMs — including HubSpot!) David joined us for an exciting topic that's also pretty controversial, depending on who you ask.
What roles should SMS and text messaging play in your inbound strategies to attract, engage, and delight your customers? Or is SMS an invasive relic of the past that should be set aside by brands, because it does more harm than good to the relationships we want to establish?
The answers to these questions are not as black-and-white as you may think. So, strap in folks! In this passionate, hot take-filled episode, we are going deep down the SMS rabbit hole to help take your inbound strategies to new heights.
What We Talked About
- What do most inbound marketers get wrong about SMS marketing? What are the most common myths and misconceptions?
- How should inbound marketers and brands think about SMS marketing? What mindsets should they possess? How should they be looking to SMS as part of their broader strategies to attract, engage, and delight?
- What are great examples of SMS we've seen out in the wild from brands?
- How does social selling fit into the sales process?
- What are the most common mistakes folks make when implementing SMS as part of their inbound program?
- Let's talk technology — how easy is it to integrate SMS if you're using HubSpot for your business?
- How would you like to see brands challenge themselves in 2024 with SMS texting?
- How does Devyn really feel about being the recipient of SMS campaigns from brands? And what will happen if you send him anything?
And so much more ...
Additional Resources
- What is the HubSpot Flywheel really? (HubHeroes podcast)
- Back to the HubSpot Flywheel: Unpacking inbound physics (HubHeroes podcast)
- Buying has changed, sales hasn't — now what? (HubHeroes podcast)
- Email marketing and HubSpot 101 (HubHeroes podcast)
- What is customer delight and who is responsible? (HubHeroes podcast)
95 episodes
Share
Manage episode 398254177 series 3365026
Content provided by George B. Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by George B. Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we're joined by David Gable, the head of sales at Kixie. (For those who don't know, Kixie offers automated calling and texting solutions for sales teams that using leading CRMs — including HubSpot!) David joined us for an exciting topic that's also pretty controversial, depending on who you ask.
What roles should SMS and text messaging play in your inbound strategies to attract, engage, and delight your customers? Or is SMS an invasive relic of the past that should be set aside by brands, because it does more harm than good to the relationships we want to establish?
The answers to these questions are not as black-and-white as you may think. So, strap in folks! In this passionate, hot take-filled episode, we are going deep down the SMS rabbit hole to help take your inbound strategies to new heights.
What We Talked About
- What do most inbound marketers get wrong about SMS marketing? What are the most common myths and misconceptions?
- How should inbound marketers and brands think about SMS marketing? What mindsets should they possess? How should they be looking to SMS as part of their broader strategies to attract, engage, and delight?
- What are great examples of SMS we've seen out in the wild from brands?
- How does social selling fit into the sales process?
- What are the most common mistakes folks make when implementing SMS as part of their inbound program?
- Let's talk technology — how easy is it to integrate SMS if you're using HubSpot for your business?
- How would you like to see brands challenge themselves in 2024 with SMS texting?
- How does Devyn really feel about being the recipient of SMS campaigns from brands? And what will happen if you send him anything?
And so much more ...
Additional Resources
- What is the HubSpot Flywheel really? (HubHeroes podcast)
- Back to the HubSpot Flywheel: Unpacking inbound physics (HubHeroes podcast)
- Buying has changed, sales hasn't — now what? (HubHeroes podcast)
- Email marketing and HubSpot 101 (HubHeroes podcast)
- What is customer delight and who is responsible? (HubHeroes podcast)
95 episodes
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Similar to The HubHeroes Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
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Go offline with the Player FM app!
Go offline with the Player FM app!
