Acura's Chief Brand Officer Jon Ikeda on the future of Acura & electrification!

The InEVitable

MotorTrend's Ed Loh & Jonny Lieberman chat with Acura's Chief Brand Officer - Jon Ikeda! The guys talk to Jon about the future of the brand & the first ever all-electric Acura! 2:47 - Acura winning Rolex 24 at Daytona. 7:29 - Jon's history - growing up in Japan, drawing cars, & Hot Wheels sets. 15:03 - Jon's path to studying car design at Art Center. 29:31 - Internships out of Art Center. 34:17 - Path to Honda - Dave Marek took him to see his first F1 race. 46:47 - FSX 1991 Tokyo Motor Show. 56:19 - Joined Acura in 1989. 01:01:23 - Performance-focused design. 01:12:57 - Made GM of Sales to rebuild the brand in 2015. 01:18:17 - Type S & ZDX. 01:23:32 - Acura Integra Type S, Precision EV Concept, & ZDX Type S - the first all-electric Acura! 01:29:57 - The InEVitable future - "The curve is going to be insane." 01:34:38 - Concerns about jobs in Japan & Germany. 01:37:02 - What does a performance brand do with autonomy? 01:39:17 - Pricing on Acura Integra Type S. Type R? 01:43:22 - Integra Type S vs Civic Type R. 01:46:20 - Dinner party brand analogy. 01:52:47 - Jon's personal collection. 01:54:17 - Acura's first EV!