Building a Community: Women in Influencer Marketing with Jessy Grossman

The Influence Effect: By SheSpeaks

On today's episode, we sit down with industry expert Jessy Grossman, founder of Women in Influencer Marketing (WIIM). Jessy shares her journey from talent management to founding a community for women in the creator and influencer space. We discuss the evolution of the industry, the distinction between creators and influencers, and the empowering opportunities the influencer space provides for women. Jessy also offers insights into the future of the industry.
Highlights:
00:00 Jessy's impact in women's influencer marketing.
09:40 Social media democratizes content creation and influence.
12:54 A strong role model; How Jessy's mom helped shape her female perspective.
14:01 Empowerment and impact through building and serving a community.
18:51 Why creators should embrace a business mindset for success.
20:47 How rapid growth in industry brings learning opportunities.
Links & Resources:
About Jessy: https://www.jessygrossman.com/
WIIM: https://iamwiim.com/

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Chapters

1. Women in Influencer Marketing (00:00:00)

2. Women's Empowerment in Social Media (00:05:59)

3. How Social Media Democratizes Content Creation and Influence (00:09:40)

4. A Strong Role Model: How Jessy's Mom Helped Shape Her Perspective (00:12:54)

5. Potential of Women's Community in Industry (00:13:42)

6. Empowerment and Impact Through Community Building (00:14:01)

7. Why Creators Should Embrace a Business Mindset for Success (00:18:51)

8. Insights From Economy Influencer and Creator (00:21:34)