Sharing Latin Culture Through Content Creation with Vanessa Sirias

The Influence Effect: By SheSpeaks

Our guest on this episode is content creator, comedian and actress, Vanessa Sirias. Vanessa is a Nicaraguan American who is putting her culture on the map through her social media content. In 2020, she became a TikTok sensation within the Latino community by posting relatable content of shared experiences within the community. She has covered topics such as Latino representation within Hollywood and growing up in a Nicaraguan family. Vanessa is a fun and relatable voice for other Latinos, even being Buzzfeed’s PeroLike first Nicaraguan-American producer, generating over 200k+ followers on TikTok. Growing up, Vanessa never saw her culture represented and today, we are talking about how she came to start her platform and why.
We also cover in the episode:

• How she combines truth about her culture with entertainment
• Why her audience is more of a community
• Why it's important to only work with brands that align with your values

To follow Vanessa:
Website + Links

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Chapters

1. Sharing Latin Culture Through Content Creation with Vanessa Sirias (00:00:00)

2. From Comedy To Singing: Vanessa Is A Full Time Content Creator (00:02:07)

3. Lifting Up The Latin Community On Social Media (00:04:05)

4. "I Almost Gave Up Becoming A Content Creator" (00:09:04)

5. What People Don't See Behind The Business Of Content Creation (00:09:58)

6. How Do You Monetize Off Of Different Platforms? (00:14:11)

7. How Does Vanessa Know Something Will Go Viral? (00:16:50)

8. Showing Truth Through Entertainment: Vanessa's Brand (00:18:17)

9. How To Know Which Brands To Work With? (00:20:49)

10. How To Deal With Negative Comments As A Creator? (00:23:52)