197. Embracing an Agency Owner Mindset, with Greg Hickman

The Innovative Agency

Intro

Whether your transition into running an agency was intentional or “accidental”, actively learning more about your role as an agency owner is a must. Our latest guest, Greg Hickman, presents his ideas on how agency owners can define their paths moving forward, without compromising on creating their ideal businesses. He also touches on some strategies agency owners can use to scale their agencies while remaining discreet.

What you will learn in this episode:

• How agency owners should define “growth.”

• Why “accidental” agency owners still need to learn core business skills.

• How to effectively transition from a full-service background to a specific niche.

• The importance of understanding your agency’s goals and committing to them.

• How to productize the solutions your agency typically offers.

Bio

Greg Hickman is the Founder and CEO of AltAgency™. Over the last 4 years, Greg and his team have transformed AltAgency™ from an automation consultancy serving many well known entrepreneurs and growth experts into one of the top coaching and training companies for agencies looking to grow and scale by packaging their expertise, installing systems for growth and leveraging automation to save time.

Resources:

Website: https://altagency.com/

LinkedIn Personal: https://www.linkedin.com/in/gregoryjhickman/

LinkedIn Business: https://www.linkedin.com/company/altagency/

Facebook: https://www.facebook.com/greghickmanfan

Twitter: https://twitter.com/gregoryjhickman

Youtube: https://www.youtube.com/@gregoryjhickman