230. Navigating Opportunities and Assessing Potential, with David DeMuth

The Innovative Agency

Intro

In our latest episode we welcome David DeMuth, Chair and CEO of Doner Partners Network. He explores the topic of relevancy for agencies in today's landscape. David shares insights and discusses the role agencies play in serving clients, consumers, commerce, and culture.

What you will learn in this episode:

• How to remain relevant in the agency marketplace.

• How smaller agencies can express their expertise.

• What a “big” opportunity looks like for an agency.

• The value of collaboration throughout agency networks.

• How to collaborate with other agencies and potential stakeholders.

Bio

David DeMuth, CEO of Doner Partners LLC, the Southfield-based ad agency that's been around for 85 years, started out at Doner as an assistant account executive 33 years ago. Doner, one of few longtime metro Detroit advertising companies that's not reliant on the automotive industry, has a client list that includes Johnson & Johnson, Tylenol and L.L.Bean. It was named to Ad Age's A-List for 2023, the second time a Detroit agency has been among the industry's best.

Resources:

• Website: https://donerpartnersnetwork.com/

• LinkedIn Personal: https://www.linkedin.com/in/david-DeMuth-a7110b6/

• LinkedIn Business: https://www.linkedin.com/company/doner-partners-network/

• Facebook: https://www.facebook.com/doner/

• Twitter: https://twitter.com/doner_agency