234. Embracing Values to Shape Agency Culture and Operations, with Tory Gray

The Innovative Agency

Intro

In this episode, Tory shares her perspective as a woman in the industry and how she felt disconnected from the traditional advice given to entrepreneurs. She challenges the notion that success is only achieved through sacrificing oneself and emphasizes the importance of finding fulfillment along the way.

What you will learn in this episode:

• The dangers of burnout.

• The role of effective communication and transparency in client relationships.

• How to attract top talent by being flexible.

• The core aspect of running a service-based bus.

• The importance of hiring individuals with specific skill sets for remote work.

• The value of hiring individuals who possess empathy, care, and passion for their work.

Bio

Tory Gray is a digital marketing consultant who helps businesses scale through user-generated content strategy. She leverages data to master strategic SEO and digital consumer intelligence for long-term success, effective market research, and growth. In a highly dynamic and sometimes ambiguous industry, Tory brings a refreshing combination of SEO knowledge and a growth-minded perspective rooted in kindness, compassion, and proven results. Before starting The Gray Dot Company, Tory has spent over 13 years engaged in SEO and growth strategy, serving product and marketing roles for both in-house startups and reputable agencies.

Resources:

• Website: https://thegray.company/

• Linkedin Personal: https://www.linkedin.com/in/torygray/

• LinkedIn Business: https://www.linkedin.com/company/graydotco/