237. The Impact of AI on Agency Business Models, with Steve Mudd

The Innovative Agency

Intro

Today on the Innovative Agency Podcast we welcome Steve Mudd from Talentless AI. He shares his insights on how AI can be adopted by marketing agencies, setting the stage for a conversation about the risks and benefits of this evolving technology and how agency owners can navigate them. He also talks about the content creation tools offered by Talentless AI and their scalable and adaptable business model.

What you will learn in this episode:

• The impact of synthetic media on the modern agency landscape.

• How to set effective guardrails for synthetic media production.

• The necessity of authenticity in the marketing space.

• How to leverage AI in creative industries.

• The potential challenges and opportunities presented by leveraging AI.

Bio

Steve Mudd is the Founder and CEO of Talentless AI, a new Austin-based creative agency that uses real and artificial intelligence to deliver provocative content with synthetic media. He’s also currently the host of AIAF, a next-gen creative podcast featuring artificial conversations about real intelligence. Steve has a long history as an IT storyteller, he most recently ran strategic messaging and content marketing for NetApp and previously worked for Ogilvy on brands such as IBM, Lenovo, Level 3 Communications, and Iron Mountain. He was also the host of the popular Ogilvy Podcast.

Resources:

• Website: http://www.talentless.ai/

• LinkedIn Personal: https://www.linkedin.com/in/stevemudd/

• LinkedIn Business: https://www.linkedin.com/company/talentless-ai/