241. The Power of Problem-Based Selling with Gregory Rosner

The Innovative Agency

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4M ago 33:34

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In this episode, Gregory Rosner demystifies the basis for strong sales procedures and highlights the importance of aligning marketing and sales efforts within client organizations. He emphasizes the need to refocus sales strategies and steer away from solution-based selling. This conversation offers immense insights on improving client counseling, enhancing business development, and fostering collaboration between marketing and sales teams.

What you will learn in this episode:

How to embrace a problem-based sales strategy.
The best methods of identifying, understanding, and acting on your customers’ needs.
How AI will impact the marketing, sales, and overarching business landscape.
Why agencies need to implement effective, well-thought-out policy procedures.
How to assess the risk of leveraging AI in company procedures.

Bio

Gregory Rosner is a fractional CMO and the Founder of PitchKitchen. PitchKitchen is a sales enablement agency that helps funded CEOs and their leadership team align around a core message that drives sales, amplifies marketing, and attracts capital, by fixing confusing websites and ineffective sales presentations.

Resources:

Website:www.pitchkitchen.com
LinkedIn Personal: https://www.linkedin.com/in/Gregoryrosner/

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