246. Maximizing Lead Generation Efforts, with Alex Oliveira

The Innovative Agency

Intro

In this episode, we are joined by Alex Oliveira, Founder and CEO of Prediq, a lead generation agency, to discuss the state of lead generation and the importance of collaboration between marketing and sales teams. He explores strategies to bridge the gap between marketing and sales teams for optimal results in the agency world.

What you will learn in this episode:

• The evolution of lead generation and conversion across the agency landscape.

• How to effectively manage agency-client relationship dynamics.

• The benefits of maintaining a legal compliance strategy in your agency.

• How AI plays into lead generation, particularly in optimizing the conversion of leads into sales.

• The need for agencies to balance risks and opportunities when adopting generative AI technologies.

Bio

As an entrepreneur with 15 years of experience in digital marketing and technology, Alex Oliveira has excelled in elevating brands for nonprofits, small businesses, and Fortune 500 companies. Alex's marketing framework has been taught to undergrad and graduate college classes. When he is not working, Alex can be found RV'ing with his wife and 4 children.

Resources:

• Website: https://www.prediq.io/

• Facebook Business: https://www.facebook.com/prediqmedia

• LinkedIn Personal: https://www.linkedin.com/in/alexoliveira1/

• Book: https://www.amazon.com/You-Build-Will-They-Come-ebook/dp/B09QZYVW2X