267. The Art and Science of Press Release Distribution, with Mickie Kennedy

The Innovative Agency

Intro

This week, host Sharon Toerek sits down with Mickie Kennedy, the founder and CEO of eReleases, to dive deep into the art and science of press releases. With over 25 years of experience in helping small businesses, authors, and startups gain visibility and credibility through effective press release distribution, Mickie shares actionable strategies that agencies can implement to amplify their clients' stories, making this conversation a masterclass in using press releases as a tool for marketing success.

What you will learn in this episode:

• Why storytelling is the key to creating press releases that capture attention.

• How to use industry surveys and case studies to craft newsworthy press releases.

• The impact of AI on industries like graphic design and how it ties into media strategy.

• Why local media and social media influencers are often underutilized for press outreach.

• How to incorporate compelling quotes to make press releases stand out to journalists.

• The evolving role of video and multimedia in press releases and media pitches.

• Key tips for targeting and engaging with journalists and media outlets effectively.

Bio

Mickie Kennedy founded eReleases 25 years ago to help small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. He lives in the Baltimore area.

Resources:

• Website: https://www.ereleases.com/

• LinkedIn Personal: https://www.linkedin.com/in/publicity/

• Facebook Business: https://www.facebook.com/ereleases.press.release.distribution

• Twitter: https://x.com/ereleases