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Marcia Clark, best known as the lead prosecutor in the O.J. Simpson trial, has become a trailblazer for women in law and beyond. Her journey from courtroom to bestselling author reflects her resilience and determination to redefine herself amidst intense public scrutiny. On this episode of Worth Knowing, Clark dives into her latest book, *Trial by Ambush*, which examines the 1953 Barbara Graham case—a story that highlights gender bias, media sensationalism, and the notion that all cases are subject to societal, cultural, and political winds. Clark shares how her experiences during the Simpson trial shaped her perspective on societal pressures and the role of women in high-stakes professions. Her reflections on how media, forensic science, and legal practices have evolved over decades offer valuable insights into the intersection of law and culture. This conversation is a compelling exploration of true crime, personal growth, and how Clark’s groundbreaking career continues to inspire a new generation of women to challenge norms and forge their own paths. Marcia Clark is a bestselling author and a criminal lawyer who began her career in law as a criminal defense attorney and went on to become a prosecutor in the L.A. District Attorney's Office in 1981. She spent ten years in the Special Trials Unit, where she handled a number of high-profile cases, including the prosecution of stalker/murderer Robert Bardo, whose conviction for the murder of actress Rebecca Schaeffer resulted in legislation that offered victims better protection from stalkers as well as increased punishment for the offenders. She was lead prosecutor for the O.J. Simpson murder trial. In May of 1997 her book on the Simpson case, "Without a Doubt," was published and reached #1 on the New York Times, Wall St. Journal, Washington Post, Los Angeles Times, and Publishers Weekly bestsellers lists. In February 2016, Clark re-released the book with a new foreword. Resources Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/ Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/ Go to the Worth Knowing website: https://www.worthknowing.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by Stravito. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stravito or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to the Insighter’s Club. In this new chapter of the Consumer Insights Podcast, we’ll be digging even deeper into the big questions on the minds of insights leaders today. Join host Ross Dempsey as he speaks with a wide range of leaders, innovators and disruptors from across the insights space. Tune in for a sneak peek of what’s ahead, and be sure to subscribe to the Insighter’s Club newsletter for exclusive content you won’t want to miss.
Content provided by Stravito. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stravito or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to the Insighter’s Club. In this new chapter of the Consumer Insights Podcast, we’ll be digging even deeper into the big questions on the minds of insights leaders today. Join host Ross Dempsey as he speaks with a wide range of leaders, innovators and disruptors from across the insights space. Tune in for a sneak peek of what’s ahead, and be sure to subscribe to the Insighter’s Club newsletter for exclusive content you won’t want to miss.
What if the voice of the customer mindset is holding you back? In this episode, Nick Graham , Founder of Vertemis , and former senior insights leader at companies like PepsiCo and Mondelēz, draws on his 20+ years of experience turning insights into business impact. He breaks down why research often fails to land and what shifts you can make to more effectively drive influence. We also discuss: Why great research doesn’t always equal impactful research The importance of starting with the business problem The value of storytelling and meaningful stakeholder relationships How AI is reshaping insights work Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox…
The most valuable research doesn’t always come from large sample sizes, but from the ability to surface patterns, stories, and moments of clarity. In this episode, Lisa Payne , Global Director of UX Research at Condé Nast , explores how qualitative insights, often overlooked or undervalued, can serve as a critical driver of strategic clarity. She shares how human stories, when surfaced and scaled effectively, can move beyond anecdote to influence decisions at the highest levels. We also discuss: How to scale human stories using video and verbatim. Strategies for connecting insight teams and unifying research outputs. What “intent-first thinking” looks like in practice. The importance of embedding insights into decision-making at every level, including the C-suite. Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.…
Sound hits the brain faster than sight. Yet most brands focus almost exclusively on their visual identity, neglecting their sonic identity and all its growth potential. In this episode, we are joined by George Holliday and Luke Moseley , founders of Hear Me Out. Together, they explore why sound is one of the most overlooked (and powerful) tools in brand strategy despite being one of the fastest ways to create emotional connections and boost ROI. We also discuss: How brands boost their ROI by 24% using just two seconds of sound. Why your audience hears your brand before they ever see it. The $150,000 mistake brands make with social media audio. How to make your audience feel something in under three seconds. Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.…
How much of your time goes into doing the research, and how much into communicating it? If driving impact is the goal, the communication side might deserve more of the spotlight. In this episode, Matt Roberts , VP of Business Intelligence at Formula E , shares lessons from 25 years of leading insights at organizations like Formula 1, Sky Sports, and ESPN. He explores why the real work begins after the research itself has ended, and why communication, not complexity, is the key to lasting influence in the insights industry. We also discuss: The importance of tailoring communication for different stakeholder types. Why delivery is just the beginning of the insight lifecycle. What a healthy, high-impact insights culture looks like + how to start building one. Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.…
People remember stories. They share stories. They act on stories. But no one remembers 120 slides of data. In this special unscripted episode, journalist-turned-consultant and Founder at EveryRung , Grant Feller joins Ross to explore how insights teams can adopt a newsroom mindset, build narratives that stick, and make their work not just memorable, but actionable. We also cover: The #1 reason insights fail to influence decisions (hint: it’s not the quality of the data). Why shrinking attention spans demand new formats for insight delivery. Practical strategies to make insights consumable, shareable, and impossible to ignore. Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.…
AI is transforming how insights are gathered and applied, allowing researchers to scale qualitative research, detect fraud, and deliver high-impact findings faster than ever. But what does this mean for the future of insight professionals? In this episode, Alfred Wahlforss , CEO & Co-founder at Listen Labs , explores how AI-powered qualitative research enhances traditional methods by improving scale, reducing fraudulent responses, and delivering more actionable insights without sacrificing depth. We explore: The biggest challenges in traditional research and how AI addresses them. How AI can screen participants, detect fraud, and improve qualitative depth. The shift from large, static reports to concise, high-impact insights. How outlier perspectives can unlock unexpected breakthroughs. The future of insight professionals in an AI-driven world. Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.…
Insights are only as powerful as the action they inspire. In this episode, we are joined by Will Osborn , Service and Org Design Director & Head of Service Design at frog , part of Capgemini Invent, as he discusses why insights fail and what the industry needs to do differently. Will shares candid takes on blind spots in insights, why context is more critical than data, and why waiting for the perfect tech solution is a mistake. We also discuss: The evergreen challenge of silo syndrome. How great storytelling makes data impossible to ignore. Why research on its own isn’t enough. Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.…
Insights are no longer just about analyzing data and observations in isolation; they need to be framed within a broader narrative that aligns sales, marketing, and other stakeholders with a truly shared strategic agenda. In this episode, Cristina Marinucci , Global VP, Growth & Omni Commercial Insights at Mondelēz International , explains why it’s essential to take a more holistic approach to insights in today’s market. She advocates for a unified, category-first strategy that drives the triple win: benefiting brands, retailers, and shoppers alike. We also explore: The risks of siloed insights and how to create a cohesive strategy. Why category-first thinking unlocks growth for brands and retailers alike. How diverse career experiences can help you become a stronger, more adaptive insights leader. Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.…
The future may be uncertain, but your business strategy doesn’t have to be. The secret? Stop predicting and start preparing. In this episode, Jennifer Brace , Chief Futurist at Ford Motor Company , challenges the way insight professionals think about data, foresights, and the future. She explains the importance of broadening the scope of long-term planning to include external signals, consumer reactions, and macro factors like climate change. We also discuss: Why consumers struggle to predict their own behavior. The STEEP framework. How AI adoption hinges more on public acceptance than tech capabilities. Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox…
Welcome to the Insighter’s Club. In this new chapter of the Consumer Insights Podcast, we’ll be digging even deeper into the big questions on the minds of insights leaders today. Join host Ross Dempsey as he speaks with a wide range of leaders, innovators and disruptors from across the insights space. Tune in for a sneak peek of what’s ahead, and be sure to subscribe to the Insighter’s Club newsletter for exclusive content you won’t want to miss.…
In this special episode, Thor is joined by Ross Dempsey , Director of Insight Engagement Services at Stravito and former head of Burberry’s award-winning insights engagement program. They explore the year’s standout themes, tapping into the lessons that shaped 2024, as well as the priorities insights professionals need to focus on for the year to come. Listen to the end for an exciting announcement about what the podcast has in-store for 2025.…
It’s well-known that insights can offer companies competitive advantage – but what about collaborative advantage? In this episode, Maryellen Mantyla , Consumer Insights Manager at Eastman , explores the business potential of sharing insights externally. She offers strategies for presenting them effectively to partners, customers, and stakeholders across the value chain, demonstrating how open, well-communicated insights can elevate a company’s impact and relevance in the industry. We also discuss: Maryellen’s approach to insights, based on a multi-layered analysis. The importance of clear and attractive visualization of insights to compel diverse audiences. Why insights professionals need to resist the urge to soften findings—and present the full story instead.…
Insights are nuggets of truth about the world or ourselves. But truth alone doesn’t drive change. The real challenge is communicating how and why things can improve based on those findings. In this episode, we’re joined by Patrick Alcantara , Strategic Customer Insights Lead (UK & Ireland) at AXA , one of the world’s largest insurers. Patrick talks about the importance of communicating insights effectively to influence minds at all levels of business and inspire meaningful change. We also cover: Why the best insights come from combining technical expertise with emotional intelligence. How to tailor insights to your audience’s specific needs to overcome resistance and gain buy-in. The importance of blending data-driven analysis with compelling storytelling to engage and persuade stakeholders.…
Is data the new oil? In this episode, we welcome Dan Foreman , insights entrepreneur and former president of ESOMAR , who shares his thoughts on what makes data, and by extension insights professionals, so important in today’s world. We also discuss: How the insights industry would look if it were built today Why data is so valuable The importance of spending time outside the insights space How to use a data curation approach to build customer affinity…
As AI advances, critical questions around ethics, limitations, and capabilities emerge. Can it ever truly replicate human insight? How is it reshaping business cost structures? Who really owns the data? To tackle these pressing issues—and raise even more—we’re joined by Febronia Ruocco , Global Strategic Insights & Analytics Director and Executive Coach. Febronia discusses AI’s potential, dispels common myths, and reveals how insights professionals can leverage AI to become strategic commercial partners for businesses. We also discuss: Why effective stakeholder management and communication are more essential than ever Broader implications of AI in the insights industry The importance of starting every project with commercial impact in focus…
The secret to leveraging real value from AI in qualitative research is thinking like a user, not an investor—and discerning the data. In this episode, we’re joined by Aaron Cannon , CEO & Co-Founder at Outset , as he explores how AI can eliminate the trade-offs between depth and speed in qualitative research to gather richer, more actionable insights at scale—without the traditional time and cost limitations. We also discuss: How to avoid common pitfalls in AI adoption by focusing on user needs and real-life applications. The importance of thinking iteratively and adapting as research progresses. How to balance depth and scale when conducting research. The power of mixed-methods research + how AI can enhance both qualitative and quantitative approaches.…
By next year, 70 to 80% of all the data we receive will be unstructured. Is your organization prepared? In this episode, we are joined by Victoria Gnatoka , Customer Experience Product Manager at Expedia . Drawing on over 10 years of experience, she digs into how adopting an omnichannel approach can help obtain unstructured data that can be turned into quality, actionable insights through AI, data engineering and other technologies. We also discuss: Strategies to unlock the full potential of unstructured data. How to focus on actionable, high-impact insights rather than getting overwhelmed by data overload. Why integrating data across channels is crucial for comprehensive customer understanding.…
The world of insights is continuously expanding. But what does that mean for insights professionals? And what skills do you need to stay ahead as the industry evolves? In this episode, we dive deep into these topics with Bipul Markan , Head of Research and Insights MENA at Assembly Global . He encourages insights leaders to broaden their capabilities, embrace new tools, and foster a culture of learning within their teams to navigate the shifts in consumer behavior and the world of insights. We also discuss: How synthetic data offers valuable opportunities in market research, especially for experimentation and data augmentation. How to supplement traditional research methods with newer methodologies. Why advanced analytics are worth the investment.…
Want to elevate your career in insights? Start thinking like a toddler. In this episode, we're joined by Sean McCullough , Sr. Brand Insights Manager for Coors Family of Brands, Imports, Economy, Non-Alc, & Whiskey at Molson Coors . Sean discusses how he takes inspiration from the world of insights and beyond to continuously cultivate his sense of curiosity. We also cover: The critical role of understanding human behavior in extracting meaningful insights from data for smarter business decisions. Why new research isn’t always the answer + how to maximize the use of existing resources The power of understanding all consumer demographics to maximize market potential and enhance engagement.…
Insights isn’t a standalone discipline. The more you work in concert with other areas of the business, the more likely you are to deliver on consumers wants and needs. In this episode, we’re joined by Tara Kenneway , Senior Brand Strategist and Insights Manager at T-Mobile , as she explores how to build insightful brands through an interdisciplinary approach. She discusses the intersection of insights, brand strategy, and product development, leading to a comprehensive understanding of consumers that goes beyond the obvious. We also discuss: Why it’s essential to talk to consumers early and often. How communities can be a powerful resource in your insights toolbox. How to make more time for experimentation in your everyday work.…
Join us for this Quarterly Review episode as host Thor Olof Philogène revisits some of the highlights from recent episodes, exploring the varied and rich perspectives of the brilliant insights leaders who’ve joined the podcast this quarter. Stay tuned for the next season of the Consumer Insights Podcast coming in August.…
“Are we asking the right questions? Are we asking the right people? Are we asking in the right context and at the right time?” In this episode, we are joined by Global Head of Consumer Insights and Customer Experience Jascina Simeon who firmly believes that consumers do know what they want, as long as insights professionals are asking the right questions and using the precise methodologies. We also discuss: How context and external factors are crucial to understanding changes in consumer behavior Why insights professionals need to go beyond demographics and have a grasp of generational differences and the challenges they pose The importance of being open, curious, and brave in the insights industry…
How can you maximize the impact of your insights while working in an imperfect world? Bonnie Chiurazzi , Director of Market Insights at Glassdoor , joins us to share how her transition from CPG to tech has shaped her rigorous approach to market research. She also explores the best practices for leveraging research methodologies in real-world contexts and how this yields deeper insights. We also discuss: The risks of democratizing the research process The pros and cons of pairing Category Entry Points (CEP) analysis with journey maps and leveraging them to drive engagement. Why businesses should focus product development on early adopters rather than late adopters.…
“Insights aren’t just for marketing. They’re for the whole business”. And that’s precisely why it’s essential to be a business intelligence expert. In this episode, Nick Rich , Group VP Insights & Analytics, ex- InterContinental Hotels Group /Carlsberg, shares the importance of building capabilities and competencies around problem-solving, developing business talent, and achieving growth. We also discuss: Why it’s essential to tailor innovation to brands and portfolios The importance of leveraging existing knowledge to drive commission better research Why business performance analytics should be priority #1 for insights teams…
Uncertainty or opportunity? It’s only a matter of perspective. Drawing upon a wealth of experience in leveraging secondary research foresights, Stephanie Hutchison , Principal Divisional Strategy Consultant at Health Care Service Corporation , joins us to explore the opportunities in the future of the insights industry and share how insights professionals can prepare today to exploit these opportunities and reach their full potential within their businesses. We also discuss: Stephanie’s step-by-step approach for businesses to build a Future Trends Program How AI can help insights professionals become thought leaders in their organizations The importance of continuous education in the insights industry, whether formal or informal, to upskill and scale.…
In a world where change is the only constant, adapting to a new normal falls short. Companies must anticipate the next normal to thrive, and insights are essential to achieve this. In this episode, Michael Nevski , Director, Global Insights at Visa , offers tangible strategies for insights leaders to help consumers navigate through economic stressors stemming from our dynamic world. He emphasizes the importance of communication, trust, community, and adaptation in facing next-normal scenarios from both the consumer and company perspectives. We also discuss: How to stop the insights function from being seen as a cost center Practical strategies for building brand trust with consumers What early adopters can teach us about GenAI's impacts on consumer behavior…
To work with insights is to drive change. And while driving change is always easier said than done, it’s far from impossible. In this episode, Deepa Iyer , Sr. Director of Market Research and Data Science at Fossil Group , shares how her rich career working both agency-side and brand-side has taught her how to drive insightful action through empathy, humility, and technical expertise. Join us as we also discuss: How brand-side insights leaders can adopt a consultant mindset Best practices + what to watch out for when working with insights from a strategic perspective The potential impacts of generative AI in the Insights world…
Join us for this Quarterly Review episode as host Thor Olof Philogène revisits some of the highlights from recent episodes, exploring the varied and rich perspectives of the brilliant insights leaders who’ve joined the podcast this quarter.
A commitment to learning—whether through formal education or experience—opens doors to diverse opportunities and fresh perspectives. It fills gaps in understanding, fosters adaptability to emerging technologies, and is fundamental to uncovering transformative insights. In this episode, Victoria Ng , Director, Consumer Insights at Sodexo , shares how her journey of continuous learning has shaped her ability to conduct thorough research and derive meaningful insights. We also discuss: How combining qualitative and quantitative data helps bring insights to life The importance of being a storyteller rather than just a “data-teller" Methods for leveraging emerging technologies like AI in insights work…
“Insights without actions are just fun facts.” But how do you ensure your insights translate into real-world impact? Generating insights without a practical application often limits their ability to leverage tangible results and meet business objectives. In this episode, Matt Thell , Global Strategy and Innovation Leader at General Mills , shares the key steps to turn insights into action through a structured process that involves analysis, communal knowledge, hierarchization and empathy. We also discuss: The i3 process to achieve innovation How to differentiate problems from opportunities—and how it drastically changes the approach you should take The importance of building empathy inside the organization to create context-sensitive solutions…
Who exactly is your customer? More importantly, how do you know? A solid insights strategy powers better decisions, sharpens targeting, fuels innovation, and sets your organization up for success. But too often, insights are sidelined as a 'nice-to-have' function, stripping organizations of their competitive edge. Leveraging her extensive experience in building insights functions from the ground up, Deborah Walker , Director — Consumer Insights at The Michaels Companies, Inc. , helps move the insights function to where it truly belongs — the ‘must-have’ category. She joins us to delve into her successful five-step program for establishing and enhancing this critical function. We also discuss: Why insights professionals should be at the forefront of decision-making The power of taking a “MythBusters” approach to insights work Strategies to tackle analysis paralysis and unlock powerful insights…
“There’s never been a better time to be an insights professional.” The variety of innovations in the insights world, from tech to methodologies, are creating unique opportunities for insights professionals – but also new challenges. In this episode, Lorin Drake , Consumer Insights Strategist at Publix Super Markets , shares wisdom and learnings from his tenured career to illustrate how insights professionals can make the most of this new era. We also discuss: Key considerations when approaching GenAI Why the trend of feedback overload should be on your radar + how to prevent it How the emerging area of emography can add depth and richness to insights work…
Innovation can stem from any member of your organization, and accessible insights can expedite your team's journey toward it. The democratization of insights leads to the integration of customer needs into all decision-making levels, paving the way for groundbreaking innovation. In today’s episode, Shivani Shah , National Category and Shopper Insights Senior Manager at Church & Dwight Co., Inc . discusses overcoming the obstacles of insights democratization and how it can contribute to elevating the insights function. Join us as we discuss: The importance of scalability in the democratization of insights process How to agnostically approach consumer research to avoid falling into confirmation bias. Key skills and capabilities from insights professionals in the light of the tech revolution…
In Part 2 of our 2023 Year in Review, host Thor Olof Philogène delves into more captivating moments and insights from this year's guests. Join us for our last 2023 episode as we wrap up an incredible year on The Consumer Insights Podcast.
2023 has been another year filled with valuable, thought-provoking, and insightful conversations on The Consumer Insights Podcast. Each guest brought their own unique perspective, sharing some of their best stories, advice, and experiences. In this special edition Year in Review episode, host Thor Olof Philogène , revisits some of the brightest gems from the podcast this year. Join us as we recall some of the invaluable insights shared on the podcast this year, and stay tuned for Part 2!…
A successful advertising campaign is determined by its impact on consumer behavior. But how can you best measure that impact? Dr. Jonathan Stringfield , VP, Global Business Research and Marketing at Activision Blizzard , explores this question through innovations in attention measurement. With deep insights experience from the worlds of tech, media, and entertainment, he also highlights how the gaming ecosystem —with over 3.5 billion users— is a key space for insights professionals to learn from. We discuss: The importance of integrating messy human factors into decision-making The need to understand the underlying principles of AI and other technologies to avoid blindly relying on them Why honing communication and soft skills can help you unlock your full potential as an insights professional Check out Dr. Jonathan Stringfield’s book, ‘ Get In The Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies' , and join our community of brilliant insights professionals!…
Building brand loyalty is a team effort. But how do you get the whole team on board? And how do you make sure that everyone is rowing in the right direction? To achieve this, it’s necessary to ask the right questions, dig deeper into the true meaning of loyalty, and pay attention to the post-purchase experience. In this episode, Uzma Rauf , Founder and CEO at Khatanalytics shares her expertise on how to engineer brand loyalty for long-term success. Join us as we discuss: Why customer retention should be a priority for organizations Understanding loyalty as a scientific process that goes beyond repurchase Do’s and don’ts when using ChatGPT as a research tool Join our community of brilliant insights professionals!…
Quantitative data alone is not sufficient for informing successful business decisions. Dr. Daron Sharps , Researcher at Pinterest , says the best research she’s seen involves the rigorous integration of multiple methodologies and that great qualitative research can be the catalyst that takes quantitative data to its highest, most useful form. Pulling from her expertise in psychology and human behavior, Daron shares how embracing multi-methodology can be what separates a short-lived insight from an enduring one. Join us as we discuss: How understanding psychology empowers better decision-making Three vital research principles to optimize your insights strategy Critical components for making up the DNA of a successful insights team…
If insights don’t translate to action and impact, do they really matter? On this episode, we speak with Rachel Pruitt , Director of Enterprise Insights Capabilities at Target about her passion for transforming data in a way that empowers people and business alike. You probably already have a lot of the skills you need to drive more impact; it’s just about applying them in new ways. Join us as we discuss: Why you should stop sharing everything and what to do instead The benefits of applying your research skills to your relationships with internal business partners Critical role of relationships within your organization, and how they lead to action What makes up the DNA of a successful insights team…
Personalization is the key to business success in digital and physical realms across B2B and B2C. But not all types of personalization are useful. Jennie Lewis , Senior Manager, Customer Insights at Airship specializes in mobile experience and personalization. She shares why insights need to be translatable to stakeholders, actionable, and in the marketing realm, personalized and segmented. Jennie also illustrates how to take the sea of data available and put it to work for your company and customers. Join us as we discuss: Importance of personalization and tapping into direct customer insights to fuel success Building a customer engagement strategy tailored to your business’s digital and physical presence Realistic personalization strategies to deliver the ultimate customer experience The building blocks of effective mobile experience personalization…
What could you do with live, actionable insights directly from your audience at the very moment they see your content? Technology today makes it possible to gather, analyze and implement viewer feedback in real time, and these methodologies have the potential to bring greater depth and granularity to audience insights. We spoke with Steve Mushkin , Founder of Latitude about his decades of experience in audience and content research to learn more about how brands can use cutting-edge technology to deepen customer understanding and increase business impact. Join us as we discuss: The difference between tactical and fundamental insights and how to leverage each Developing a high-level vision to guide team and individual decisions and innovation Building a powerful experience for your audience as the attention economy evolves The evolution of content research — and what it means for brands today…
We’re surrounded by insights, both in and outside of work — it’s just a matter of knowing where to look for them. But once identified, how do you turn those insights into concrete action? And how can you ensure that those actions fuel growth? In this episode of the Consumer Insights Podcast, Thor is joined by Humayun Rashid, Consumer Insights Director at Microsoft. They cover: Why the ability to fuel growth is what defines insights in a commercial context The importance of a holistic understanding of consumer sentiment Why market researchers need to be streetwise Why it’s essential to get the right respondents What to consider when implementing a Concept Value Testing Program What to consider when relocating to a different country for work The growth opportunities of a global insights career The advantages and disadvantage of hybrid insights work How to cultivate psychological safety on your team Why it’s important to challenge the power dynamics in market research The opportunities on the horizon for insights professionals If you’re interested in learning more about how insights can fuel commercial, professional, and personal growth, tune into this episode of the Consumer Insights Podcast. Rate & Review The Consumer Insights Podcast: Apple https://apple.co/3tX0VX1 Spotify https://spoti.fi/3QhkNNU bCast: https://consumerinsightspodcast.com RSS: https://bit.ly/3NToIPf And connect with Humayun here: LinkedIn: https://www.linkedin.com/in/humayunr/ Website: https://www.microsoft.com/…
Organizations exist because they solve problems for people. And solving those problems requires a deep understanding of the underlying needs, as well as the ability to translate them into business impact. Achieving this outcome requires a multitude of factors working together in harmony – and insights are the bridge that connects everything together. In this episode of The Consumer Insights Podcast, Thor is joined by Märta Eriksson, Senior Manager of Consumer Insights and Analytics at Marshall Group.…
True consumer insights are rare. To uncover them, you need a combination of logic, intuition, and expertise, as well as the determination to separate bias from truth. Leveraging multiple techniques and new technologies can help you triangulate to true insights that will lead to better decisions and propel the business forward.…
Research is a creative art, but inefficiency can prevent that creativity from blossoming. In order to make time for the brainpower that leads to business impact, it’s essential to prioritize efficiency in your approach to insights work. In this first-ever live episode of The Consumer Insights Podcast recorded at IIeX North America 2023, Thor is joined by Miranda Patton, Director of Strategic Insights at AT&T.…
You’re probably familiar with the idea of a “win-win” outcome, but what about a “win-win-win” outcome? Market and consumer insights play a central role in ensuring that consumers, retailers, and brands all win. In this episode of the Consumer Insights Podcast, Thor is joined by Emilia Simonin, Head of Global Market Intelligence at Moët Hennessy.…
What are the differences between B2B and B2C insights? And what can these two areas learn from each other? While group dynamics can add layers of complexity to B2B insights work, it all comes down to people at the end of the day. In this episode of The Consumer Insights Podcast, Thor is joined by Tzachi Ben-Sasson, Head of Global Voice of the Customer at Amdocs.…
Strong brands build communities around their products; iconic brands build products for communities. But how do you identify and understand those communities? Social intelligence is a powerful tool to gain an understanding of your consumers that’s otherwise difficult to achieve through traditional research methods, and AI can help you make sense of it efficiently. In this episode of The Consumer Insights Podcast, Thor is joined by Andi Govindia, CEO & Co-Founder of Riviter.…
Who will your consumers be 10 years from now? How will they change? How will they stay the same? Answering these questions isn’t easy, but combining insight, foresight, and empathy can take you a long way – no crystal ball needed. In this episode of The Consumer Insights Podcast, Thor is joined by Kerry-Ellen Schwartz, Director of Consumer Insights - Predictive Intelligence & Platform Innovation at PepsiCo Foods North America.…
Are you actually solving your consumers’ problems? Or are you just solving the problems you think you should be solving? Impactful insights need context, and in order to create that context, you need to stay close to your consumers. In this episode of The Consumer Insights Podcast, Thor is joined by Hemant Mehta, an author, advisor, mentor, farmer, entrepreneur, and former Managing Director of the Insights division, as well as Chief Strategy Officer for South Asia, at Kantar.…
The interfaces between insights teams and businesses are ever-evolving. But what role should artificial intelligence play in those dynamics? As an insights professional, you need to continue on a path of learning, relearning, and unlearning in order to stay relevant and to stay ahead. In this episode of The Consumer Insights Podcast, Thor is joined by Bhaskar Roy, Client Partner, APAC at Fractal.…
Change is a constant in the world of insights. Advances in technology have transformed and continue to transform methodologies, data collection, analysis, and application of insights. But one thing that hasn’t changed are the fundamental questions you need to answer. To set yourself, your team, and your organization up for success, you need to ensure that you’re asking the right questions to connect with consumers and move the business forward. In this episode of The Consumer Insights Podcast, Thor is joined by Joanna Dumont, VP of Strategy, Insights, and Innovation at Danone.…
Are you paying attention to who your customers are? Or are you only paying attention to what they are? While demographics have a purpose, they can’t give you a deep understanding of what really drives people. And that’s where the role of values comes in. In this episode of The Consumer Insights Podcast, Thor is joined by human values expert David Allison, Founder of Valuegraphics and author of The Death of Demographics and We Are All the Same Age Now.…
Insights come in all shapes and sizes. Whether they’re big, small, or somewhere in between, there’s one thing that doesn’t change: the fundamental value they bring to businesses. What matters most are the outcomes they lead to and how they help to align organizations to move together in the right direction. In this episode of The Consumer Insights Podcast, Thor is joined by Greg Ambrose, Vice President of Consumer Marketing at Cineplex.…
Data can point you to an opportunity, but it can’t tell you how to approach it. That’s where insight comes in. Uncovering that deeper “why” is what enables you to uncover a problem, identify an opportunity for growth, or drive category disruption. However, to drive business impact, interesting isn’t enough. In this episode of The Consumer Insights Podcast, Thor is joined by Elizabeth Oates, Senior Director of Consumer Insights at Ulta Beauty, who shares how to transform interesting insights into impactful ones.…
A single insight can serve as a springboard to a wealth of ideas. However, not all insights are created equal. To generate impactful insights, you need to take a holistic approach. In this episode of The Consumer Insights Podcast, Thor is joined by Kristof De Wulf, Co-Founder & CEO of InSites Consulting.…
Knowledge is power – that’s never changed. But the way to use that power has. Gone are the days where insights should be locked in a vault. Today, it’s essential to democratize insights for stronger relationships with your stakeholders and consumers. In this episode of the Consumer Insights Podcast, Thor is joined by Jorge Calvachi, Director of Insights at La-Z-Boy Incorporated, who shares how insights leaders today can create more consumer-centric cultures.…
What’s the difference between an insights professional and a consumer? Context. Sometimes a fresh perspective and a reminder of our common humanity are all we need. In this episode of the Consumer Insights Podcast, Thor is joined by Priscilla McKinney, CEO at Little Bird Marketing.
In order to succeed, brands need to transform us, as well as the world we live in. And insights are essential to doing that in a meaningful way. In this episode of The Consumer Insights Podcast, Thor is joined by Dr. Emmanuel Probst, Global Lead: Brand Thought-Leadership at Ipsos and Wall Street Journal best-selling author.…
Working with consumer insights is both an art and a science, no matter what vertical you’re in. But the most skilled insights professionals take it a step further; they make it look like magic. In this episode of The Consumer Insights Podcast, Thor is joined by Laura Eddy, VP, of Research and Insights at Realtor.com.…
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