Join Matt Abrahams, a lecturer of Strategic Communication at Stanford Graduate School of Business, every Tuesday as he sits down with experts in the field to discuss real-world challenges. How do I send my message clearly when put on the spot? How do I write emails to get my point across? How can I easily convey complex information? How do I manage my reputation? Whether you’re giving a toast or presenting in a meeting, communication is critical to success in business and in life. Think Fast ...
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Insight Unpacked S1E5 | Is Your Brand Working?
Manage episode 340895916 series 2408338
Content provided by Kellogg Insight and Kellogg School of Management. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kellogg Insight and Kellogg School of Management or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In the fifth and final episode of our series, “Extraordinary Brands and How to Build Them,” we look at how to measure your brand’s health–and what you should do if you don’t like what you learn.
Kellogg professors Julie Hennessy, Jennifer Cutler, Jim Lecinski, and Tim Calkins will explain how to use tools like Twitter to understand how customers feel about your brand, and what happened when Old Spice and Lego started to target surprising new audiences. Finally, we’ll learn how Kellogg professors feel about Insight’s new brand.
138 episodes
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Manage episode 340895916 series 2408338
Content provided by Kellogg Insight and Kellogg School of Management. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kellogg Insight and Kellogg School of Management or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In the fifth and final episode of our series, “Extraordinary Brands and How to Build Them,” we look at how to measure your brand’s health–and what you should do if you don’t like what you learn.
Kellogg professors Julie Hennessy, Jennifer Cutler, Jim Lecinski, and Tim Calkins will explain how to use tools like Twitter to understand how customers feel about your brand, and what happened when Old Spice and Lego started to target surprising new audiences. Finally, we’ll learn how Kellogg professors feel about Insight’s new brand.
138 episodes
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Similar to The Insightful Leader
Join Matt Abrahams, a lecturer of Strategic Communication at Stanford Graduate School of Business, every Tuesday as he sits down with experts in the field to discuss real-world challenges. How do I send my message clearly when put on the spot? How do I write emails to get my point across? How can I easily convey complex information? How do I manage my reputation? Whether you’re giving a toast or presenting in a meeting, communication is critical to success in business and in life. Think Fast ...
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continue reading
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continue reading
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continue reading
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