Moment 35 – The four Cs of content: How internal communicators can create comms that land

The Internal Comms Podcast

Looking for tips on creating internal communications that land – and stick? In this Moment from The Internal Comms Podcast, Steve Crescenzo shares a few things you absolutely must keep in mind. He calls them ‘the four Cs’. Creative. Think outside of email and your intranet. As Steve’s son told him, “Young people are not reading their emails and they aren’t visiting websites”. We have to think differently. Compelling. We must demonstrate the benefit to the audience in every piece of comms. Conversation. Strip out the jargon. Remove the corporate speak. Use your weekend words – without the swearing! Concise. Use your creativity to make sure comms are short, snackable and memorable. As CEO of Crescenzo Communications, Steve has decades of experience helping internal communicators inspire, engage and deliver strategies. And in this 10-minute clip, you’ll get some of his most valuable advice. Listen to the full episode here: https://abcomm.co.uk/podcasts/episode/episode-35-how-to-do-less-but-do-it-better/