#706 How To Be More Creative in Your Marketing with Andi Jarvis & Katie Thompson

The Internet Marketing Podcast

In this episode we’re joined by Andi Jarvis, founder of Eximo Marketing & Katie Thompson, freelance copywriter, journalist and founder of Katielingo.co.uk. We discuss creativity in marketing, the importance of understanding different personality traits in business, and insights into what creativity can mean within digital marketing projects. We also cover the challenges and strategies for maintaining creativity in day-to-day work and the value of building relationships with clients.

In this episode:

03:41 Discovering skills, interests, and transition to marketing.

07:28 Client insights are invaluable for marketing strategies.

12:09 Embrace moments, capture ideas, face challenges creatively.

16:54 Momentum and small wins lead to success.

Resources mentioned in this episode:

The E-Myth by E Gerber

Quiet by Susan Cain

Creativity Inc by Ed Catmull

Trash Theory

More about our guests:

Andi is the founder of Eximo Marketing, dad to Kiera and a BBQ fanatic. He set up Eximo Marketing in the summer of 2017 to help companies find more customers by creating effective marketing strategies, fix under-performing parts of their campaigns, and provide training to educate and engage their teams.

Connect with Andi here:

https://www.linkedin.com/in/andijarvis/?originalSubdomain=uk

https://eximomarketingstrategy.com/

Threads @Andijarvis

Katie is a freelance copywriter and journalist based in York. Since 2016, Katie has been working with SMEs, digital marketing agencies, magazines and students to provide copywriting, blogging, news and feature writing, proofreading, PR and PPC/SEO consultancy.

Connect with Katie here:

https://www.linkedin.com/company/katie-lingo/

[e-mail]

www.katielingo.co.uk

To find out more about us and the show visit https://internetmarketingpodcast.org

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Hosted on Acast. See acast.com/privacy for more information.