Episode 47: Differentiating Your Practice

THE Jerry Jones Radio Show

This week's episode features Jerry's friend, Ron Sheetz; they discuss "How to Differentiate Your Practice." Ron and Jerry have a long history. They spend the hour talking about the power of testimonials and story telling to communicate about and differentiate your practice. Just a few of the topics we discuss are: A Solo Doc's First and Most Important JobDifferentiate or Die (Jack Trout & Al Ries)How Dentistry Equates to Transformation The Transfer of Trust TriangleHow to Establish a Preponderance of ProofWhy Stories are so PowerfulThe Top 4 Mistakes Dentists Make with Patient Testimonials How Just One Aspect of Your Story Can Connect You with Prospective PatientsHow a 2-Chair GP Changed Her Philosophy Toward Marketing & Story-Telling and Changed Her Practice (She's now sold her practice and is enjoying her comfortable post-dentistry plan)How Every Practice Can Employ 'Disney-Style' Marketing to Prepare New Patients and Increase Case Acceptance (Plus Virtually Eliminate No-Shows)And as always, much, much more..