Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Episode #64: Jerry interviews Matt Gillogly about knowing your demographic
MP3•Episode home
Manage episode 225826181 series 1779817
Content provided by THE Jerry Jones. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by THE Jerry Jones or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This month, I interview a long-time JJD friend, Matt Gillogly. Matt is an entrepreneur who has found a way to help men with ED. As you might imagine, selling a solution to ED can be problematic. Yet, no matter how uncomfortable it may be, it is a very real issue to many. Take notes as we discuss: “Selling Cures in Erectile Dysfunction & Dentistry!” In business our business is to sell our product. Take a listen to Matt as he shares how he and his team work with men to sell them a product they desperately want but don’t want to talk about. Just a few of the topics we discuss are: Attracting Patients that Pay, Stay and ReferBeing Really Clear about Who is Your Who (Demographic)Thinking Higher End Items that Insurance Won’t TouchFinding Patient BiasesThe High-End Hurdle MentalityBeing an Influencer/AuthoritySelling by Asking QuestionsAnd, much, much more. . .
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94 episodes
MP3•Episode home
Manage episode 225826181 series 1779817
Content provided by THE Jerry Jones. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by THE Jerry Jones or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This month, I interview a long-time JJD friend, Matt Gillogly. Matt is an entrepreneur who has found a way to help men with ED. As you might imagine, selling a solution to ED can be problematic. Yet, no matter how uncomfortable it may be, it is a very real issue to many. Take notes as we discuss: “Selling Cures in Erectile Dysfunction & Dentistry!” In business our business is to sell our product. Take a listen to Matt as he shares how he and his team work with men to sell them a product they desperately want but don’t want to talk about. Just a few of the topics we discuss are: Attracting Patients that Pay, Stay and ReferBeing Really Clear about Who is Your Who (Demographic)Thinking Higher End Items that Insurance Won’t TouchFinding Patient BiasesThe High-End Hurdle MentalityBeing an Influencer/AuthoritySelling by Asking QuestionsAnd, much, much more. . .
…
continue reading
94 episodes
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