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Do you have to sell on Amazon to Advertise on Amazon?

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Manage episode 285054692 series 2499878
Content provided by The JetRails Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The JetRails Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sure, you can list products on Amazon's Marketplace and Amazon will be thrilled to take your money to promote those listings... but the Amazon DSP is capable of a lot more. You can leverage Amazon's vast reach and data sets to target shoppers with ads that lead to your own eCommerce store. You can also run ads across Amazon's advertising network, which includes properties like IMDb, Twitch, Zappos, and Goodreads. In this episode, we discuss who should be leveraging Amazon's advertising network and why. Guest: Joseph La Selva, Perpetua.io Host: Robert Rand, JetRails.com
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101 episodes

Artwork
iconShare
 
Manage episode 285054692 series 2499878
Content provided by The JetRails Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The JetRails Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sure, you can list products on Amazon's Marketplace and Amazon will be thrilled to take your money to promote those listings... but the Amazon DSP is capable of a lot more. You can leverage Amazon's vast reach and data sets to target shoppers with ads that lead to your own eCommerce store. You can also run ads across Amazon's advertising network, which includes properties like IMDb, Twitch, Zappos, and Goodreads. In this episode, we discuss who should be leveraging Amazon's advertising network and why. Guest: Joseph La Selva, Perpetua.io Host: Robert Rand, JetRails.com
  continue reading

101 episodes

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