Artwork

Content provided by The JetRails Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The JetRails Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Google Analytics 4, Microsoft Clarity, and Other eCommerce Analytics Insights for 2021

41:02
 
Share
 

Manage episode 285126797 series 2499878
Content provided by The JetRails Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The JetRails Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
eCommerce businesses are now data companies. Data helps merchants find the best marketing channels and campaigns. It assists in optimizing on-site experiences, and even efforts to retain customers for the long haul. In this episode, we focused on tips, tools, and recommendations for merchants that want to use data to be more successful in 2021. That includes newer products like Google Analytics 4 and Microsoft Clarity, but also important and evolving concepts around cookies, bot traffic, and other important considerations. Guest: Chris Mercer, MeasurementMarketing.io Host: Robert Rand, JetRails.com Resources mentioned in this episode: Your free measurement marketing toolbox, courtesy of Mercer: https://measurementmarketing.io/jetrails
  continue reading

101 episodes

Artwork
iconShare
 
Manage episode 285126797 series 2499878
Content provided by The JetRails Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The JetRails Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
eCommerce businesses are now data companies. Data helps merchants find the best marketing channels and campaigns. It assists in optimizing on-site experiences, and even efforts to retain customers for the long haul. In this episode, we focused on tips, tools, and recommendations for merchants that want to use data to be more successful in 2021. That includes newer products like Google Analytics 4 and Microsoft Clarity, but also important and evolving concepts around cookies, bot traffic, and other important considerations. Guest: Chris Mercer, MeasurementMarketing.io Host: Robert Rand, JetRails.com Resources mentioned in this episode: Your free measurement marketing toolbox, courtesy of Mercer: https://measurementmarketing.io/jetrails
  continue reading

101 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide