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The Resurrection of Abercrombie & Fitch

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Content provided by The Wall Street Journal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Wall Street Journal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In the late 1990s and early 2000s, Abercrombie & Fitch was the hottest teen clothing brand. Kids would flock to their local mall to get the expensive, moose-emblazoned apparel. But then, after a series of controversies and a change in fashion, the brand seemingly lost its edge. WSJ’s Katie Deighton reports on how Abercrombie & Fitch revived itself and embraced millennial women.

Further Listening:

- Shein Took Over Fast Fashion. Then Came the Backlash.

- The Unraveling of Stitch Fix

- Old Navy Tried to Make Sizes for All. It Backfired.

Further Reading and Watching:

- How Jeans for Millennials Helped Revive Abercrombie & Fitch Stock

- Abercrombie & Fitch Is Reaping the Rewards of Taking Adult Women Seriously

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

1253 episodes

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The Resurrection of Abercrombie & Fitch

The Journal.

1,475 subscribers

published

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Manage episode 428416363 series 3208963
Content provided by The Wall Street Journal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Wall Street Journal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In the late 1990s and early 2000s, Abercrombie & Fitch was the hottest teen clothing brand. Kids would flock to their local mall to get the expensive, moose-emblazoned apparel. But then, after a series of controversies and a change in fashion, the brand seemingly lost its edge. WSJ’s Katie Deighton reports on how Abercrombie & Fitch revived itself and embraced millennial women.

Further Listening:

- Shein Took Over Fast Fashion. Then Came the Backlash.

- The Unraveling of Stitch Fix

- Old Navy Tried to Make Sizes for All. It Backfired.

Further Reading and Watching:

- How Jeans for Millennials Helped Revive Abercrombie & Fitch Stock

- Abercrombie & Fitch Is Reaping the Rewards of Taking Adult Women Seriously

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

1253 episodes

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