Ep 61 - Una Gašparović, How a conductor becomes a digital marketer

The Journey

"You don’t have to agree 100% with the people that inspire you." - Una Gašparovi? Una Gašparovi? used to be a music teacher and a conductor. Soon after completing Bachelor studies in the field of Ethnomusicology she founded a ladies choir and taught other people how to sing. Despite the success and joy of working in music, she didn’t feel a sense of fulfillment. She spent years in a quest to find her “true calling”, exploring interests through hobbies and jobs: making jewelry, learning programming, working in HR, even completing a cooking course and working as a chef. In 2016, she launched a blog / coaching practice, HerHappyHormones, based on her own transformational health experience. While trying to develop this business with practically no resources, she discovered the strategies of digital marketing and dived into webinars, courses, articles and case studies. Eventually she decided to take up a full-time job working in the digital marketing industry and is now a writer at RankingPress. We talk about feeling like a visitor in your own life, hormones, finding ways to give value to other people, location-independent employment, the limitations of formal education, distancing yourself from conventional influences, breaking free from other people's opinions and much more. You can find the show notes here: http://fabsays.com/podcast/episode-61-una-gasparovic