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Busting the 5 Biggest Myths of Key Account Management
Manage episode 401082697 series 3361508
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Unlock the mysteries of key account management (KAM)! This episode tackles 5 common misconceptions, revealing the realities and challenges KAMs face. Buckle up for insights and action steps to level up your game
- Myth 1: KAM is all about maintaining relationships, not sales.
- Myth 2: Key account managers only handle a few clients.
- Myth 3: KAMs always side with the client, avoiding conflict.
- Myth 4: KAMs are isolated from the rest of the organisation.
- Myth 5: The role of key account management is becoming obsolete with AI and automation.
Resources & Links:
- Day in the Life of a Key Account Manager Video: youtu.be/g973DKj49JA
- What is Key Account Management Video: youtu.be/elFa2kcaQ_s
- The KAM Club: thekamclub.com
- Episode Show notes. tkcpodcast.com/036
About The KAM Club: The KAM Club podcast is dedicated to helping busy key account managers get one step ahead. Listen for news, trends, tips, best practices and advice on how to have a successful career in key account management.
Join the Community: Visit thekamclub.com for exclusive content, training, and one-to-one coaching.
Subscribe: Don't miss out on future insights. Subscribe to The KAM Club podcast now.
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