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The Power Duo: How KAM and CSM Work Together to Drive Customer Value
Manage episode 399937219 series 3361508
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Stop the turf war! Key Account Managers and Customer Success Managers aren't rivals; they're a power duo. Discover how their unique skills combine to drive unbeatable customer value. Tune in and unlock the secrets to their success.
KEY POINTS:
Distinct Yet Interconnected: Explore the essential differences and mutual goals of KAM and CS roles.
Revenue Growth vs. Value Delivery: How KAM's strategic partnerships contrast with CS's focus on maximizing product usage.
Bridging the Gap: Strategies for fostering better collaboration between KAM and CS teams.
The Debate on Customer Retention: Analyzing each role's contribution to customer loyalty and business expansion.
Towards Unified Success: Practical steps for integrating the efforts of KAM and CS for holistic customer success.
RESOURCES:
For more details and resources, visit the show notes at https://tkcpodcast.com/035
Interested in sponsoring the show? Get your message in front of a highly targeted and engaged audience. Learn more at https://tkcpodcast.com/sponsor
Stay tuned for more episodes that explore the intricacies of account management and how to excel in customer-centric roles within the tech industry.
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