I made two vows when I started my online business. The first was to use simplicity as the main business strategy. The second was to be more consistent and focused. Business owners struggle to simplify their business. And, it's a big challenge for many. Knowing what requires your customer's attention the most is difficult. How do you simplify what you do without losing focus on what's important? This may seem like an impossible task if you're a small business owner with a lot of responsibilities. But, in reality, it is not an impossible task. This podcast isn't about how to work less. Instead, it's about how to build a business in a simple and consistent way. By focusing on one important thing at a time, so you enjoy working on your business.