The Marketing Psychology Behind Landing Pages That Convert

The Law Firm Marketing Minute

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28:24

In our second installment of the Small Business Starter Kit series - we’re tackling a topic that’s sometimes tricky, sometimes confusing, but ever-present: taxes. Hosts Austin and Jannese have an insightful conversation with entrepreneur Isabella Rosal who started 7th Sky Ventures , an exporter and distributor of craft spirits, beer, and wine. Having lived and worked in two different countries and started a company in a heavily-regulated field, Isabella is no stranger to navigating the paperwork-laden and jargon-infused maze of properly understanding taxes for a newly formed small business. Join us as she shares her story and provides valuable insight into how to tackle your business’ taxes - so they don’t tackle you. Learn more about how QuickBooks can help you grow your business: QuickBooks.com See omnystudio.com/listener for privacy information.…

8 days ago 1:09

MP3•Episode home

🔍 The Hidden Psychology of Landing Pages That Convert

🧠 Your landing page isn’t just a web design issue—it’s a psychology problem. In this episode, Danny and Smike break down the marketing psychology tricks that turn casual visitors into paying clients. From crafting irresistible headlines to optimizing forms for maximum conversions, they reveal the small tweaks that make a huge difference.

📌 Key Takeaways:

The #1 mistake killing your landing page conversions.
How visual design and copywriting psychology influence user behavior.
Why asking for too much info could be costing you leads.

📆 Schedule Your Strategy Session

📱You can check out the video component by following us here on
Instagram or TikTok

835 episodes

#Business #Marketing #Spotlight Branding #Podcasting Education

The Marketing Psychology Behind Landing Pages That Convert

The Law Firm Marketing Minute

published 8 days ago

MP3•Episode home

Did you like this episode? Dislike it?

🔍 The Hidden Psychology of Landing Pages That Convert

📌 Key Takeaways:

The #1 mistake killing your landing page conversions.
How visual design and copywriting psychology influence user behavior.
Why asking for too much info could be costing you leads.

📆 Schedule Your Strategy Session

📱You can check out the video component by following us here on
Instagram or TikTok

835 episodes

#Business #Marketing #Spotlight Branding #Podcasting Education

All episodes

1
What Worked on Facebook in 2015 (Why It Fails in 2025) 1:49

22 hours ago1:49

1:49

Did you like this episode? Dislike it? 📉 Remember when posting on Facebook actually reached your audience? Those days are over. In this episode, Danny Decker breaks down how Facebook's algorithm shift has crushed organic visibility—and what that means for law firms relying on old-school strategies. Whether you're still posting hoping for traction or just not seeing results, this is your wake-up call to rethink your approach before wasting more time and opportunity. 📌 Key Takeaways: Organic reach on Facebook is now minimal—often under 5% of your audience. Facebook has shifted into a full-blown ad platform, limiting free exposure. Your page still matters, but only as a credibility tool—not a lead engine. 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

1
Facebook Ads Aren’t Google Ads—Here’s Why That Matters 1:08

2 days ago1:08

1:08

Did you like this episode? Dislike it? 🚨 Most law firm owners approach Facebook ads like they're just another version of Google ads—and that's a fast track to wasted money. In this episode, Danny breaks down the fundamental difference in how these platforms work, and why understanding intent versus interest is absolutely essential to getting results. If your ad is showing up in the wrong feed, it’s not the algorithm’s fault—it’s yours. 📌 Key Takeaways Facebook and Instagram ads are not triggered by user searches—Google is. Your Facebook targeting must focus on demographics and interests, not keywords. Misunderstanding platform behavior leads to poor ROI, no matter your budget. 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

1
Why People Ignore or Forget Your Law Firm – Marketing Insights 26:08

5 days ago26:08

26:08

Did you like this episode? Dislike it? 🧠 If people are ignoring or forgetting your law firm, your marketing isn’t speaking to them the right way. It’s not just about having a great website or landing page—it’s about understanding how potential clients think and what makes them take action. In this episode, Danny and Smike break down the key psychological triggers that help law firms stay top of mind and turn visitors into actual clients. 📌 Key Takeaways: The biggest reasons potential clients forget your firm after visiting your website How small tweaks in messaging can make your marketing more effective Why understanding human behavior is the secret to better client conversion 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

1
A Big Reason Why Law Firms Lose Leads Forever 1:23

6 days ago1:23

1:23

Did you like this episode? Dislike it? 💡 Most law firms focus on capturing leads but fail at the most important part—nurturing them until they’re ready to hire. Just because someone downloads your lead magnet today doesn’t mean they need your services right away. In this episode, Danny and Smike reveal why ignoring follow-up is costing you clients and how to stay top of mind for when they’re ready. 📌 Key Takeaways: Why capturing a lead is just the first step, not the finish line How to use email, ads, and content to nurture potential clients over time The biggest mistake firms make that causes leads to disappear forever 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

1
How to Be Incredibly Efficient with Lead Magnets 2:20

7 days ago2:20

2:20

Did you like this episode? Dislike it? 🚀 Most lawyers struggle to make lead magnets work effectively, but when used correctly, they can be a game-changer for your firm. Instead of chasing every potential client, learn how to identify and nurture the right leads—without wasting time on the wrong ones. In this episode, Danny and Smike break down how to streamline your lead magnet strategy and maximize your results. 📌 Key Takeaways: How to filter out uninterested prospects and focus on the right leads The biggest mistakes lawyers make with lead magnets and how to avoid them Simple tweaks that make your lead magnets more effective instantly 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

1
The Marketing Psychology Behind Landing Pages That Convert 1:09

8 days ago1:09

1:09

Did you like this episode? Dislike it? 🔍 The Hidden Psychology of Landing Pages That Convert 🧠 Your landing page isn’t just a web design issue—it’s a psychology problem. In this episode, Danny and Smike break down the marketing psychology tricks that turn casual visitors into paying clients. From crafting irresistible headlines to optimizing forms for maximum conversions , they reveal the small tweaks that make a huge difference. 📌 Key Takeaways: The #1 mistake killing your landing page conversions. How visual design and copywriting psychology influence user behavior. Why asking for too much info could be costing you leads. 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

1
Building the Perfect Landing Page For Your Law Firm 2:33

9 days ago2:33

2:33

Did you like this episode? Dislike it? 🚀 The Secret to a High-Converting Landing Page 💡 Your law firm’s landing page isn’t just about looking good—it’s about getting results. In this episode, Smike and Danny break down what actually makes a landing page work, why "ugly" can sometimes outperform "beautiful," and how to test your way to better conversions. 📌 Key Takeaways: Why conversion rate is the only metric that truly matters The biggest landing page mistakes law firms make (and how to fix them) How A/B testing can dramatically improve your lead generation 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

1
Keeping Up With SGE – Google's SEO AI Tool 28:24

12 days ago28:24

28:24

Did you like this episode? Dislike it? 📢 Staying Ahead of Google’s AI Search Revolution! 🔍 Google’s SGE (Search Generative Experience) is transforming how people find information—especially legal services. Smike and Eddie break down what this means for law firms, why traditional SEO tactics are losing effectiveness, and how to adapt your marketing strategy to stay visible. 📌 Key Takeaways: Why keyword-stuffing is dead and what Google actually values now. How AI-driven search impacts law firm visibility (and what to do about it). Why high-quality, niche content is more powerful than ever. 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

1
The Upside of SGE – An Opportunity for Small Law Firms 1:36

13 days ago1:36

1:36

Did you like this episode? Dislike it? Why SGE is a Big Win for Small Law Firms 🚀 Google’s Search Generative Experience (SGE) is changing how people find legal information—but it’s actually great news for small law firms . Instead of competing for the top three search results, SGE gives you multiple chances to show up in AI-powered snippets. In this episode, Smike and Eddie break down how to leverage this shift to get more visibility without a massive SEO budget. 📌 Key Takeaways: 🔍 Why SGE gives small firms more chances to appear in search results ⚡ The SEO shift lawyers need to understand now 🎯 How to optimize your content to benefit from SGE’s new format 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

1
A Smarter Approach to Legal Content That Wins Clients 1:26

14 days ago1:26

1:26

Did you like this episode? Dislike it? You’re Already Creating Content—Now Make It Work Harder 🧠 The best lawyers don’t just create content—they structure it strategically to attract and convert clients. In this episode, Smike and Eddie break down the smarter way to approach legal content , so it feels like a natural conversation instead of a sales pitch. Learn how to give your audience exactly what they need while positioning yourself as the go-to expert. 📌 Key Takeaways: 💡 Why the best legal content feels like a real conversation 🏆 How to format content so it’s engaging, not just informative 🔑 The small shift that makes your content more effective at bringing in clients 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

1
You’re Already Creating Good Content—Here’s How to Make It Great 2:07

15 days ago2:07

2:07

Did you like this episode? Dislike it? Make Your Content Work Harder for You ✨ You’re already putting in the effort to create content—but is it working as hard as it could? The best lawyers don’t just produce content; they leverage it to attract and retain clients. In this episode, Smike and Eddie break down simple yet powerful ways to elevate your legal content strategy—without adding more to your plate. 📌 Key Takeaways: 🎯 The small but powerful shift that makes content engaging, not just informative 🚀 Why focusing on client questions is the easiest way to create high-value content 🔥 How great content naturally boosts SEO— without forcing it 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

1
The Shift Happening With Search Generation 1:23

16 days ago1:23

1:23

Did you like this episode? Dislike it? 🚨 SEO is changing, and fast! The days of keyword stuffing and backlink tricks are over. Search engines—and AI-generated results—now favor authoritative, high-value content over gimmicks. In this episode, Eddie and Smike break down what this shift means for law firms and how you can attract real, qualified leads (not just random “Chicken Nuggets” 🐔). 📌 Key Takeaways: Why traditional SEO tactics like backlinks aren’t enough anymore How AI and search engines now prioritize expert-driven, trustworthy content The new way to optimize your firm’s online presence for better visibility & real leads 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

1
Digital Ads for Law Firms: What Works, What Doesn’t, and How to Win 34:06

19 days ago34:06

34:06

Did you like this episode? Dislike it? 💰 Are digital ads the secret weapon for law firm growth, or just a money pit? The truth lies somewhere in between. In this episode, Mike, Eddie, and special guest Danny Decker break down the biggest misconceptions about digital ads, how they actually work, and why they should be part of a bigger strategy—not a magic bullet . Plus, they reveal the one ad strategy every law firm should be using right now (and it’s more affordable than you think!). 📌 Key Takeaways: 🚀 Why digital ads aren’t an instant fix—but can fuel serious growth 💡 How to combine ads with content marketing for maximum impact 📊 The biggest mistakes law firms make with digital ads (and how to avoid them!) 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

1
The Key to Making Digital Ads Work BETTER 1:59

20 days ago1:59

1:59

Did you like this episode? Dislike it? 📢 Running ads but not seeing results? The problem might not be your ads—it’s your content. In this episode, Smike, Eddie, and Danny break down why strong content is the missing piece in your digital marketing strategy and how to make your ads work better, smarter, and more profitably. 📌 Key Takeaways: Why digital ads alone won’t bring in clients—and what will. The role of content marketing in making ads more effective. How to turn clicks into clients with the right strategy. 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

1
The Missing Piece That Makes Your Marketing Tools Actually Work 1:35

21 days ago1:35