What Worked on Facebook in 2015 (Why It Fails in 2025)

The Law Firm Marketing Minute

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26:18

How do you know when it’s time to make your next big career move? With International Women’s Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parents—especially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why she’s focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avni’s In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…

6 days ago 1:49

MP3•Episode home

📉 Remember when posting on Facebook actually reached your audience? Those days are over. In this episode, Danny Decker breaks down how Facebook's algorithm shift has crushed organic visibility—and what that means for law firms relying on old-school strategies. Whether you're still posting hoping for traction or just not seeing results, this is your wake-up call to rethink your approach before wasting more time and opportunity.

📌 Key Takeaways:

Organic reach on Facebook is now minimal—often under 5% of your audience.
Facebook has shifted into a full-blown ad platform, limiting free exposure.
Your page still matters, but only as a credibility tool—not a lead engine.

📆 Schedule Your Strategy Session

📱You can check out the video component by following us here on
Instagram or TikTok

838 episodes

#Business #Marketing #Spotlight Branding #Podcasting Education

What Worked on Facebook in 2015 (Why It Fails in 2025)

The Law Firm Marketing Minute

12 subscribers

published 6 days ago

MP3•Episode home

Did you like this episode? Dislike it?

📌 Key Takeaways:

Organic reach on Facebook is now minimal—often under 5% of your audience.
Facebook has shifted into a full-blown ad platform, limiting free exposure.
Your page still matters, but only as a credibility tool—not a lead engine.

📆 Schedule Your Strategy Session

📱You can check out the video component by following us here on
Instagram or TikTok

838 episodes

#Business #Marketing #Spotlight Branding #Podcasting Education

Tất cả các tập

1
Facebook Ads for Beginners: What You Need to Know 23:29

3 days ago23:29

23:29

Did you like this episode? Dislike it? 📱 Thinking about Facebook Ads but not sure where to start? Danny Decker breaks down everything law firms need to know before spending a single dollar on Meta’s platform. From targeting high-value clients to understanding when Facebook Ads make sense (and when they don’t), this episode is packed with strategic insights and real-world advice for beginners ready to make smart marketing moves. 📌 Key Takeaways Facebook Ads let you target ideal clients by income, geography, and lifestyle. These leads are cheaper but require more nurturing than search leads. Organic posting and boosting are not the same as running true ad campaigns. 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

1
Which is Right For Your Firm: Facebook or Google Ads? 2:21

4 days ago2:21

2:21

Did you like this episode? Dislike it? 💡 Facebook and Google Ads aren’t created equal—and choosing the wrong one could mean burning through your budget without results. In this episode, Danny Decker breaks down the real differences between Facebook and Google advertising for law firms, revealing when each platform works best. Whether you're running a high-volume, low-cost practice or looking to connect with higher-income clients who need nurturing, this episode gives you the strategic clarity you’ve been missing. 📌 Key Takeaways Facebook leads are often cheaper and more targeted, but require more follow-up. Google Ads work better for high-volume, low-cost models ready to convert. Choosing the right ad platform depends on your intake systems and client goals. 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

1
Where to Advertise Your Law Firm Without Much Competition 1:19

5 days ago1:19

1:19

Did you like this episode? Dislike it? 📊 Most law firms are stuck elbow-to-elbow in Google’s overcrowded search results—and it’s killing their marketing ROI. In this episode, Danny Decker reveals a smarter way to advertise your firm in a space where your competitors aren’t showing up. If you’re tired of bidding wars, burned-out ad budgets, and being one of 17 firms in a single search, this is the strategy shift you’ve been waiting for. 📌 Key Takeaways: Google search ads are hyper-competitive, especially in family and divorce law. Facebook ads offer a lower-competition alternative for targeted law firm marketing. The context of where your ads appear can dramatically change your results. 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

1
What Worked on Facebook in 2015 (Why It Fails in 2025) 1:49

6 days ago1:49

1:49

Did you like this episode? Dislike it? 📉 Remember when posting on Facebook actually reached your audience? Those days are over. In this episode, Danny Decker breaks down how Facebook's algorithm shift has crushed organic visibility—and what that means for law firms relying on old-school strategies. Whether you're still posting hoping for traction or just not seeing results, this is your wake-up call to rethink your approach before wasting more time and opportunity. 📌 Key Takeaways: Organic reach on Facebook is now minimal—often under 5% of your audience. Facebook has shifted into a full-blown ad platform, limiting free exposure. Your page still matters, but only as a credibility tool—not a lead engine. 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

1
Facebook Ads Aren’t Google Ads—Here’s Why That Matters 1:08

7 days ago1:08

1:08

Did you like this episode? Dislike it? 🚨 Most law firm owners approach Facebook ads like they're just another version of Google ads—and that's a fast track to wasted money. In this episode, Danny breaks down the fundamental difference in how these platforms work, and why understanding intent versus interest is absolutely essential to getting results. If your ad is showing up in the wrong feed, it’s not the algorithm’s fault—it’s yours. 📌 Key Takeaways Facebook and Instagram ads are not triggered by user searches—Google is. Your Facebook targeting must focus on demographics and interests, not keywords. Misunderstanding platform behavior leads to poor ROI, no matter your budget. 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

1
Why People Ignore or Forget Your Law Firm – Marketing Insights 26:08

10 days ago26:08

26:08

Did you like this episode? Dislike it? 🧠 If people are ignoring or forgetting your law firm, your marketing isn’t speaking to them the right way. It’s not just about having a great website or landing page—it’s about understanding how potential clients think and what makes them take action. In this episode, Danny and Smike break down the key psychological triggers that help law firms stay top of mind and turn visitors into actual clients. 📌 Key Takeaways: The biggest reasons potential clients forget your firm after visiting your website How small tweaks in messaging can make your marketing more effective Why understanding human behavior is the secret to better client conversion 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

1
A Big Reason Why Law Firms Lose Leads Forever 1:23

11 days ago1:23

1:23

Did you like this episode? Dislike it? 💡 Most law firms focus on capturing leads but fail at the most important part—nurturing them until they’re ready to hire. Just because someone downloads your lead magnet today doesn’t mean they need your services right away. In this episode, Danny and Smike reveal why ignoring follow-up is costing you clients and how to stay top of mind for when they’re ready. 📌 Key Takeaways: Why capturing a lead is just the first step, not the finish line How to use email, ads, and content to nurture potential clients over time The biggest mistake firms make that causes leads to disappear forever 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

1
How to Be Incredibly Efficient with Lead Magnets 2:20

12 days ago2:20

2:20

Did you like this episode? Dislike it? 🚀 Most lawyers struggle to make lead magnets work effectively, but when used correctly, they can be a game-changer for your firm. Instead of chasing every potential client, learn how to identify and nurture the right leads—without wasting time on the wrong ones. In this episode, Danny and Smike break down how to streamline your lead magnet strategy and maximize your results. 📌 Key Takeaways: How to filter out uninterested prospects and focus on the right leads The biggest mistakes lawyers make with lead magnets and how to avoid them Simple tweaks that make your lead magnets more effective instantly 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

1
The Marketing Psychology Behind Landing Pages That Convert 1:09

13 days ago1:09

1:09

Did you like this episode? Dislike it? 🔍 The Hidden Psychology of Landing Pages That Convert 🧠 Your landing page isn’t just a web design issue—it’s a psychology problem. In this episode, Danny and Smike break down the marketing psychology tricks that turn casual visitors into paying clients. From crafting irresistible headlines to optimizing forms for maximum conversions , they reveal the small tweaks that make a huge difference. 📌 Key Takeaways: The #1 mistake killing your landing page conversions. How visual design and copywriting psychology influence user behavior. Why asking for too much info could be costing you leads. 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

1
Building the Perfect Landing Page For Your Law Firm 2:33

14 days ago2:33

2:33

Did you like this episode? Dislike it? 🚀 The Secret to a High-Converting Landing Page 💡 Your law firm’s landing page isn’t just about looking good—it’s about getting results. In this episode, Smike and Danny break down what actually makes a landing page work, why "ugly" can sometimes outperform "beautiful," and how to test your way to better conversions. 📌 Key Takeaways: Why conversion rate is the only metric that truly matters The biggest landing page mistakes law firms make (and how to fix them) How A/B testing can dramatically improve your lead generation 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

1
Keeping Up With SGE – Google's SEO AI Tool 28:24

17 days ago28:24

28:24

Did you like this episode? Dislike it? 📢 Staying Ahead of Google’s AI Search Revolution! 🔍 Google’s SGE (Search Generative Experience) is transforming how people find information—especially legal services. Smike and Eddie break down what this means for law firms, why traditional SEO tactics are losing effectiveness, and how to adapt your marketing strategy to stay visible. 📌 Key Takeaways: Why keyword-stuffing is dead and what Google actually values now. How AI-driven search impacts law firm visibility (and what to do about it). Why high-quality, niche content is more powerful than ever. 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

1
The Upside of SGE – An Opportunity for Small Law Firms 1:36

18 days ago1:36

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1
A Smarter Approach to Legal Content That Wins Clients 1:26

19 days ago1:26

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1
You’re Already Creating Good Content—Here’s How to Make It Great 2:07

20 days ago2:07

2:07

Did you like this episode? Dislike it? Make Your Content Work Harder for You ✨ You’re already putting in the effort to create content—but is it working as hard as it could? The best lawyers don’t just produce content; they leverage it to attract and retain clients. In this episode, Smike and Eddie break down simple yet powerful ways to elevate your legal content strategy—without adding more to your plate. 📌 Key Takeaways: 🎯 The small but powerful shift that makes content engaging, not just informative 🚀 Why focusing on client questions is the easiest way to create high-value content 🔥 How great content naturally boosts SEO— without forcing it 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

1
The Shift Happening With Search Generation 1:23

21 days ago1:23