The Lead Jen Podcast : Generate Leads Through Podcasting podcast

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Just one weekly video podcast can ELIMINATE the constant need for content creation - whether you’re doing it yourself or relying on a marketing team. In this episode, I break down a comprehensive strategy to transform your podcast into a powerful lead generation tool—while cutting down your marketing efforts by 80%! I explain how recording just one weekly video podcast can eliminate the constant need for content creation, whether you’re doing it yourself or relying on a marketing team. I share my top three repurposing strategies: first, converting podcast episodes into blog posts to drive website traffic. Second, leveraging podcast content for email campaigns—because unlike social media, your email list is an asset you truly own. Third, repurposing podcast content into social media clips to boost brand awareness and attract more clients. I also share how reinforcing the importance of owning your audience through email marketing. I discuss how email campaigns help build trust, engage your audience, and move potential clients closer to working with you. Beyond that, I explore additional ways to repurpose your podcast content—turning it into books, courses, webinars, and graphics—proving that one piece of long-form content can open endless business opportunities. Key Takeaways: ✔ How to repurpose your podcast into blog posts to grow your website traffic ✔ Why email marketing is your most valuable business asset ✔ How to turn podcast content into high-converting social media posts ✔ The power of owned media vs. social media platforms ✔ Additional ways to monetize your podcast through books, courses, and webinars If you’re ready to maximize your podcast’s potential and turn it into a client-generating machine, this episode is a must-listen! __________________________________________________________________________ PODCAST EPISODE REFERENCES Step By Step How To Start A Business Podcast In 2025 : https://youtu.be/OhBEG2L6oqo Step By Step How Convert Your Podcast Into A Blog Post : https://www.youtube.com/watch?v=AqPD1ryxqLc TikTok: What Businesses Must Do | Lessons Learned From My Ban https://www.youtube.com/watch?v=qwObfeVuFMw How To Create Scroll Stopping Social Media Content: https://www.youtube.com/watch?v=TD_WQhMrxM0 __________________________________________________________________________ Also feel free to reach out to me if you're looking to start, grow, or rebrand your podcast! ALL my consult calls are FREE! hookmediaproductions@gmail.com Software I Recommend : https://libsyn.com/ https://riverside.fm/ You can check out Hook Media Productions HERE : https://www.hookmediaproductions.com/ www.instagram.com/hook_media_productions…

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Remote vs. In-Studio Podcasting – Pros & Cons: Remote Podcast Recording vs. In-Person 6:10

11 days ago6:10

6:10

Remote vs. In-Studio Podcasting – Which is Right for You? In this episode, I break down the pros and cons of remote vs. in-studio podcast recording, sharing real-world experience with both formats. I explore why remote podcasting offers greater flexibility and accessibility, making it easier to book high-profile guests who prefer the convenience of recording from anywhere. Plus, I discuss the cost differences, highlighting how studio setups can cost thousands while a solid remote setup can be achieved with just a quality microphone, an iPhone, and a laptop. The episode also covers the importance of consistency in podcasting and why Riverside FM is a top choice for remote recording. For those on the fence, I suggest a hybrid approach—using a studio for solo episodes and remote recording for guest interviews. Key Takeaways: ✅ Remote podcasting expands guest accessibility and lowers costs ✅ Studio setups offer high-quality production but can be expensive ✅ Riverside FM is a recommended platform for remote recording ✅ Consistency matters more than a fancy setup—your audience cares about the content, not the aesthetics ✅ A hybrid approach can be the best of both worlds 🎙 Subscribe for weekly podcasting tips every Thursday! Also feel free to reach out to me if you're looking to start, grow, or rebrand your podcast! ALL my consult calls are FREE! hookmediaproductions@gmail.com Software I Recommend : https://libsyn.com/ https://riverside.fm/ You can check out Hook Media Productions HERE : https://www.hookmediaproductions.com/ www.instagram.com/hook_media_productions/…

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Create a Video Podcast Using ONLY Your Phone : Step-by-Step Guide 5:36

18 days ago5:36

5:36

This ENTIRE podcast you're watching right now was recorded using nothing but my iPhone! You don’t need a $5,000 camera or fancy gear to start podcasting—just your phone and a solid strategy! In this episode, I break down how you can record a high-quality podcast using nothing but your phone—no expensive equipment required! I walk you through the step-by-step process of recording, sharing essential tips to ensure great audio and video quality. I demonstrate how to set up your phone for recording, explaining key considerations like positioning it horizontally, keeping it plugged in, and enabling airplane mode to avoid interruptions. Stability is crucial, so I recommend using a stand or tripod. For those looking to improve audio quality, I suggest using a lavalier microphone—either wired or wireless—though it’s completely optional. Finally, I take you through my post-production workflow, including how I transfer files using AirDrop and edit using Premiere Pro. The bottom line? You don’t need a $5,000 camera or fancy gear to start podcasting—just your phone and a solid strategy! Tune in now to learn how to launch your podcast with what you already have! Subscribe NOW for more tips on podcast growth, and stay tuned for the next episode! Also feel free to reach out to me if you're looking to start, grow, or rebrand your podcast! ALL my consult calls are FREE! hookmediaproductions@gmail.com Software I Recommend : https://libsyn.com/ https://riverside.fm/ You can check out Hook Media Productions HERE : https://www.hookmediaproductions.com/ www.instagram.com/hook_media_productions…

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5 Ways to Repurpose YOUR Podcast for Business Growth 8:37

25 days ago8:37

8:37

If you're not repurposing your podcast episodes, you're leaving valuable opportunities on the table! Make your podcast WORK for YOU! Leverage your long-form podcast to handle the creativity, marketing, and advertising for you! In this episode, I break down five effective strategies for repurposing podcast content to grow your business and generate leads. Podcasting is one of the most versatile content creation tools, allowing you to maximize a single recording across multiple platforms. Key Takeaways: 📌 Transform Podcast Episodes into Blog Posts – I explain how to transcribe your podcast, use AI for SEO optimization, and edit the content into engaging blog posts that boost search rankings and website traffic. 📌 Create High-Converting Social Media Content – Learn how to repurpose key moments from your podcast into social media clips, carousels, and quotes to keep your audience engaged and drive new listeners to your show. 📌 Leverage Email Marketing for Audience Growth – I share how to turn podcast content into weekly email campaigns, building a loyal audience and driving more conversions. 📌 Design Downloadable Infographics & PDFs – Discover how to package podcast insights into lead magnets, making it easy for your audience to save, share, and revisit valuable content. 📌 Explore Additional Repurposing Opportunities – From online courses to eBooks, I highlight ways to monetize and expand your podcast content beyond traditional formats. Owning your podcast and email list is crucial for long-term business success. By repurposing content effectively, you can increase visibility, engagement, and revenue without constantly creating from scratch. Social Media Repurpose Video : https://www.youtube.com/watch?v=TD_WQhMrxM0&t=8s Subscribe now for more tips on podcast growth, and stay tuned for the next episode! Also feel free to reach out to me if you're looking to start, grow, or rebrand your podcast! ALL my consult calls are FREE! hookmediaproductions@gmail.com Software I Recommend : https://libsyn.com/ https://riverside.fm/ You can check out Hook Media Productions HERE : https://www.hookmediaproductions.com www.instagram.com/hook_media_productions/…

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Create a HOOK for Your Podcast | Maximize Audience Retention 4:41

5 weeks ago4:41

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How to Craft High-Converting Podcast Intros In this episode, I break down my expert strategies for creating effective podcast intros that hook listeners and boost conversion rates. Drawing from my extensive experience in radio and television, I share a proven method that isn’t widely used in the podcasting industry—but absolutely should be! What You’ll Learn: Why structuring your podcast intro correctly is crucial for audience retention 🎯 How to use news broadcast techniques to grab attention immediately ✂️ The 3-key highlight strategy—choosing compelling sound bites to preview the episode 🔊 The importance of tight editing to remove filler words and awkward pauses 🎶 How to select the right background music to enhance your intro’s impact 📈 Why this method has been so successful across different media formats By implementing this strategy, you’ll ensure your podcast intros are engaging, professional, and keep listeners hooked from the start. Give it a try, monitor your audience retention, and see the difference for yourself! Subscribe now for more tips on podcast growth, and stay tuned for the next episode! Also feel free to reach out to me if you're looking to start, grow, or rebrand your podcast! ALL my consult calls are FREE! hookmediaproductions@gmail.com Software I Recommend : https://libsyn.com/ https://riverside.fm/ You can check out Hook Media Productions HERE : https://www.hookmediaproductions.com/ www.instagram.com/hook_media_productions/…

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How to Create High-Performing Social Media Clips : Podcast Growth Strategy [3 Steps] 13:49

6 weeks ago13:49

13:49

Creating High-Converting Social Media Clips for Podcast Growth I don’t just aim for viral content; I focus on content that actually converts into meaningful engagement and leads. In this episode, I share my proven strategy for transforming full-length podcast episodes into high-converting social media content. Since 2017-2018, I’ve been perfecting the art of repurposed content, generating millions of views and significantly growing podcast audiences across platforms. But here’s the key—I don’t just aim for viral content; I focus on content that actually converts into meaningful engagement and leads. What You’ll Learn in This Episode: 🎙 How I’ve helped podcasts grow by optimizing repurposed content 🎯 Why understanding your target audience is essential for conversion ✂️ The three-part strategy for crafting engaging social media clips: 1️⃣ Hooking the audience in the first few milliseconds 2️⃣ Holding their attention with valuable, niche-specific content 3️⃣ Including clear calls to action that drive engagement and leads 🛠 My go-to editing techniques using Premiere Pro to refine clips for maximum impact 📊 Why focusing on conversions over vanity metrics (like views) leads to long-term podcast growth I break down exactly how I create clips that not only get attention but also bring in the right audience—people who will actually listen to your podcast, engage with your brand, and become loyal followers. Whether you’re just starting out or looking to refine your strategy, this episode is packed with actionable insights to help you make the most of your podcast content. Subscribe now for more tips on podcast growth, and stay tuned for the next episode! Also feel free to reach out to me if you're looking to start, grow, or rebrand your podcast! ALL my consult calls are FREE! hookmediaproductions@gmail.com Software I Recommend : https://libsyn.com/ https://riverside.fm/ You can check out Hook Media Productions HERE : https://www.hookmediaproductions.com/ www.instagram.com/hook_media_productions/…

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Never Run Out of Podcast Content Ideas [3 PROVEN Strategies] 5:21

7 weeks ago5:21

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I am giving away all the strategies for NEVER run out of podcast content ideas. I break down three key methods: leveraging YouTube search, using Ubersuggest, and tapping into trending topics within your niche. Understanding your audience’s interests and staying relevant is crucial for creating engaging content. YouTube’s algorithm offers valuable insights into what topics are resonating with viewers, while Ubersuggest, a tool developed by Neil Patel, helps reverse-engineer SEO to find high-ranking topics in your space. While trends can be useful, I emphasize the importance of maintaining audience trust by ensuring your content stays relevant and valuable. Bonus : I also share how Reddit can be a goldmine for discovering raw, real-time discussions that can inspire fresh podcast topics. Subscribe now for more tips on podcast growth, and stay tuned for the next episode! Also feel free to reach out to me if you're looking to start, grow, or rebrand your podcast! ALL my consult calls are FREE! hookmediaproductions@gmail.com Software I Recommend : https://libsyn.com/ https://riverside.fm/ You can check out Hook Media Productions HERE : https://www.hookmediaproductions.com/ www.instagram.com/hook_media_productions/…

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Every FAILING Podcast Does THIS... 7:53

8 weeks ago7:53

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In this episode, I’m breaking down the biggest mistakes that cause podcasts to fail—and trust me, it’s not what most people think! The mindset of perfection is stopping you from actually executing, and I truly believe in building the plane as you go when it comes to podcasting. Here’s what you’ll learn: 🎙 Why over-planning and perfectionism hold you back 🎙 The one thing that will absolutely cause your podcast to fail 🎙 Why spending too much money on equipment is unnecessary 🎙 What actually makes a podcast successful (hint: it’s not your mic or lighting) 🎙 The power of prioritizing content over logistics 🎙 Why remote recording platforms like Riverside FM open more doors than in-person setups If you’ve been waiting for the “perfect” moment to launch your podcast, this episode is your wake-up call. Stop overthinking, grab your phone, and start recording ! The best content is done content. 🎧 Tune in now on all major platforms and start creating! Subscribe now for more tips on podcast growth, and stay tuned for the next episode! Also feel free to reach out to me if you're looking to start, grow, or rebrand your podcast! ALL my consult calls are FREE! hookmediaproductions@gmail.com Software I Recommend : https://libsyn.com/ https://riverside.fm/ You can check out Hook Media Productions HERE : https://www.hookmediaproductions.com/ //www.instagram.com/hook_media_productions/…

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Naming Your Podcast: SEO Strategies To Rank For YOUR Audience 4:23

10 weeks ago4:23

4:23

A clear, memorable, and niche-aligned name is essential and how to avoid common mistakes, like choosing overly vague or complicated titles. Learn practical tips on incorporating keywords specific to your niche, ensuring your podcast is easy to find and resonates with your target listeners. In this episode, we dive into one of the most crucial aspects of starting a podcast: naming your show. Your podcast title plays a pivotal role in attracting the right audience, aligning with your brand, and even driving SEO. We'll also discuss the importance of researching your podcast name to avoid duplicates, checking for social media handle availability, and understanding how your title can impact your podcast's discoverability. Plus, if you're stuck brainstorming the perfect name, I share tools like AI platforms and podcast name generators to spark inspiration. Whether you're just starting or looking to rebrand, this episode is packed with actionable advice to help your podcast make a lasting first impression. Don’t miss this comprehensive guide to naming your podcast. Subscribe now for more tips on podcast growth, and stay tuned for the next episode! AI tools for podcast name inspo : https://chatgpt.com/ https://riverside.fm/podcast-name-generator Also feel free to reach out to me if you're looking to start, grow, or rebrand your podcast! ALL my consult calls are FREE! hookmediaproductions@gmail.com Software I Recommend : https://libsyn.com/ https://riverside.fm/ You can check out Hook Media Productions HERE : https://www.hookmediaproductions.com/ https://www.instagram.com/hook_media_productions/…

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TIKTOK : Everything to Do NOW as a Podcaster [I Got Banned at 200K – What I Learned] 11:55

11 weeks ago11:55

11:55

In this episode, we explore the potential TikTok ban and its impact on podcasters, drawing on my personal experience of being banned from TikTok at nearly 200,000 followers. I share hard-learned lessons and actionable strategies for safeguarding your content, building a resilient audience, and leveraging social media effectively. Diversify Your Platforms: Don’t rely solely on one platform. Repurpose content across TikTok, Instagram, YouTube Shorts, and others to ensure your audience can find you, no matter what happens. 1. Own Your Assets: The only things you truly own are your podcast RSS feed, website, and email list. Use social media as a lead-generation tool to direct followers to these permanent assets. Lead Your Audience: Encourage followers to connect with you on multiple platforms and sign up for your email list or newsletter. This ensures you maintain access to your audience even if a platform goes offline. Social Media as a Funnel: Treat social platforms as top-of-the-funnel tools to drive engagement and downloads for your podcast, which can later attract sponsorships or other opportunities. Stay Prepared: Whether TikTok gets banned or not, always plan for the unexpected. Follow a content distribution strategy like the 60/20/20 or 25/25/25 rule to spread your efforts across platforms. This episode also includes recommendations for navigating platform-specific algorithms and tips for creating a robust lead-generation strategy. For additional insights, check out Gary Vee’s Day Trading Attention, a must-read for optimizing social media and content strategy. No matter what happens, keep creating, keep sharing, and ensure your audience knows where to find you! Also feel free to reach out to me if you're looking to start, grow, or rebrand your podcast! ALL my consult calls are FREE! hookmediaproductions@gmail.com Software I Recommend : https://libsyn.com/ https://riverside.fm/ You can check out Hook Media Productions HERE : https://www.hookmediaproductions.com/ https://www.instagram.com/hook_media_productions/…

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How To Record & Launch Your Podcast In The SAME DAY For $5 [Step By Step With Software] 5:28

12 weeks ago5:28

5:28

In today’s episode, I’ll show you how to record and launch your podcast all in the same day! Starting a podcast doesn’t have to be a perfectly polished production from the get-go. I believe in the "build the plane as you fly" approach—within reason, of course. In this episode, I walk you through a step-by-step process to record your audio and video, export it, and get your podcast live on all major platforms—all in a single day. And the best part? I’ll show you how to do it all for under $5! If you found this content helpful, I would LOVE it if you could leave me a review! Your support helps me reach more podcasters who can benefit from this content too. Thank you! Also feel free to reach out to me if you're looking to start, grow, or rebrand your podcast! ALL my consult calls are FREE! hookmediaproductions@gmail.com Software I Recommend : https://libsyn.com/ https://riverside.fm/ You can check out Hook Media Productions HERE : https://www.hookmediaproductions.com/ https://www.instagram.com/hook_media_productions/…

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Why Adding Episode Numbers to Your Podcast Titles Is Hurting Your Growth 5:50

14 weeks ago5:50

5:50

I see this ALL the time — from startup podcasts to top podcasters — adding the episode number at the beginning of their title! In this episode, I break down WHY adding episode numbers is actually hurting your podcast's growth. I’ll also share how you can optimize your show titles to increase reach and attract new listeners. Tune in to learn how to hook potential listeners and maximize your podcast’s potential! Software I Recommend : https://libsyn.com/ https://riverside.fm/ You can check out Hook Media Productions HERE : https://www.hookmediaproductions.com/ https://www.instagram.com/hook_media_productions/…

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WHY Gary Vee's Audio Quality DOESN'T Matter: SECRETS to His TOP-Ranking Podcast 7:27

15 weeks ago7:27

7:27

In this episode, I go over what ACTUALLY matters to create a high-conversion podcast! And it’s NOT WHAT YOU THINK! A more expensive mic does NOT equal a more listened-to podcast. I break down what you need to implement and how to put things into perspective to optimize your content and make your podcast work FOR YOU! Software I Recommend : https://libsyn.com/ https://riverside.fm/ You can check out Hook Media Productions HERE : https://www.hookmediaproductions.com/ https://www.instagram.com/hook_media_productions/…

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Repurposed Podcast Content: Why Going Viral Is Bad – The Funny Cat Video Effect 6:27

16 weeks ago6:27

6:27

In this episode, I dive into what I calls the "Funny Cat Video Effect"—the allure of chasing viral, repurposed content that may rack up views but often falls short in driving real business growth. While viral hits like funny cat videos may grab attention, they rarely lead to meaningful engagement or revenue. I show you the power of niche content tailored to specific audiences. By focusing on creating value for a targeted group, podcasts can boost engagement, drive website traffic, and ultimately achieve higher conversion rates. It's not just about views; it's about building genuine connections that translate into tangible business results. Software I Recommend : https://libsyn.com/ https://riverside.fm/ You can check out Hook Media Productions HERE : https://www.hookmediaproductions.com/ https://www.instagram.com/hook_media_productions/…

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How To Use The W.O.W. Strategy To GROW Your Podcast 4:43

17 weeks ago4:43