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Optimizing Sales Performance through Powerful Enablement Content with Phyllis Davidson

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Manage episode 371028938 series 3331318
Content provided by LeadG2. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LeadG2 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we’re discussing how to ensure that your salespeople are using the sales content that is provided to them.
Here, we ask questions like: Why is content important to prospects and customers? Does it make a difference? Why does sales content often remain unutilized by salespeople? What elements should be in place in order for sales to make the best use of marking content?
Joining Dani to answer those questions and so many more is Phyllis Davidson, VP/Principal Analyst at Forrester.

Phyllis brings up some great pieces of insight, like:

  • Why sales reps who make use of content perform better than their peers who do not.
  • How too many sellers are left confused about when to use certain pieces of content and, just as importantly, where to access them.
  • And lastly, why strengthening the relationship between marketing and sales can only result in stronger and more helpful content for sellers and prospects alike.

Links:
Phyllis Davidson
The Definition of "More from Less" in B2B Content Strategy and Operations
B2B Content: Experimentation Means Bold Bets and Cold Sweats

Dani Buckley
LeadG2

  continue reading

44 episodes

Artwork
iconShare
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on March 26, 2024 06:13 (4M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 371028938 series 3331318
Content provided by LeadG2. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LeadG2 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we’re discussing how to ensure that your salespeople are using the sales content that is provided to them.
Here, we ask questions like: Why is content important to prospects and customers? Does it make a difference? Why does sales content often remain unutilized by salespeople? What elements should be in place in order for sales to make the best use of marking content?
Joining Dani to answer those questions and so many more is Phyllis Davidson, VP/Principal Analyst at Forrester.

Phyllis brings up some great pieces of insight, like:

  • Why sales reps who make use of content perform better than their peers who do not.
  • How too many sellers are left confused about when to use certain pieces of content and, just as importantly, where to access them.
  • And lastly, why strengthening the relationship between marketing and sales can only result in stronger and more helpful content for sellers and prospects alike.

Links:
Phyllis Davidson
The Definition of "More from Less" in B2B Content Strategy and Operations
B2B Content: Experimentation Means Bold Bets and Cold Sweats

Dani Buckley
LeadG2

  continue reading

44 episodes

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