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Hi, I'm Dani! I love people and I love talking about the human experience. I'm a seeker and a connector. From a very young age I've believed in the power of discourse and critical thinking - and that "because this is how we've always done it" is not a valid reason to keep doing things a certain way. In every episode I sit down with a different guest (or guests) and dive into how they are challenging the status quo and choosing unconventional paths in life. Together, we explore their insights ...
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The LeadG2 Podcast is dedicated to helping sales organizations grow. Each week host Dani Buckley (VP/GM at LeadG2) discusses proven sales enablement strategies and real-life examples with experts and thought leaders from across industries.
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Looking for sales performance strategies? Hoping to grow revenue? Each week, join Matt Sunshine, Managing Partner at The Center for Sales Strategy, where he and industry experts work toward a singular goal: Improving Sales Performance.
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In this episode I sit down with community organizer, artist, and scholar, Lily Lamboy, who is also the Co-Founder and Managing Director of The Modern Family Institute, a nonprofit that researches and advocates for diverse family and relationship structures. We dive into what a "modern family" is today and how current legislation, systems, structure…
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In this episode with relationship coach, educator, and facilitator, Aaron Steinberg, we dive into some of the modern challenges people are navigating in romantic partnerships and explore the question of whether many are facing the reality of what is actually getting in the way of connection. He shares insights on collaboration, asking the right que…
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In this episode we sit down with Marlon Williams, racial equity activist and current Vice President of Policy and Collaboration for Philanthropy New York. Marlon shares how we can reclaim our power to change our reality. We cover the four different types of changemakers and how to identify where you fall so you can truly make an effective differenc…
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We sit down with Lauren Arrow, a queer Jewitch song-tender and facilitator, to explore the gift of singing - particularly in community. She shares her own story of how she overcame her debilitating fear around singing and sharing her voice and how it's transformed into her life's mission of holding trauma-informed singing circles. Join us for this …
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In this episode with Ginny Muir (coach, healer, and medicine women), we explore what a death cycle is and how these tiny (and sometimes large) deaths in our life are a real opportunity for rebirth. Whether it's the loss of a relationship, an identity, or an actual human we love... or a major life transition that we're navigating... we're all faced …
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In this episode, we’re discussing AI’s impacts on the world of SEO and what further changes can be expected down the road. We ask questions like: What does the current state of SEO look like with the advent of so many AI technologies? How can marketers adapt their strategies to stay ahead of algorithm updates driven by AI? And how has AI affected t…
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In this episode, we’re discussing the importance of hashing out a strategic gameplan for your B2B marketing efforts. We ask questions like: What are the key elements that should be included in a strategic marketing gameplan? What is a market opportunity analysis and why is it so important? And how do you strike the right balance between personalize…
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Today, in this Quick Take episode, we’re wrapping up our coverage of The 5th Annual Media Sales Report by spending a few minutes to think about what this year’s findings can tell us about the future of media sales industry In short, you’ll find that while obstacles are ever-present and, in many cases, more difficult than ever, media sales managers …
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In this episode, we’re diving into the many benefits that come with implementing a solid inbound marketing strategy. Chief among them? How your company is better able to reach and educate your ideal prospects. Here we ask questions like: What kind of problems and needs does an inbound marketing strategy help solve? Why is it important to be creatin…
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In this episode, we’re continuing our exploration of the recently published Media Sales Report by looking at what sellers and managers say about their company’s marketing strategy. Here to help Matt investigate why so many are dissatisfied with their organization’s current marketing plan, is Dani Buckley, VP/General Manager at LeadG2. Dani, as alwa…
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In this episode, we’re breaking down our own approach when it comes to inbound marketing and sales enablement as a company that specializes in...inbound marketing and sales enablement! Here, we ask questions like: How do we approach developing content that resonates with our target audience? How do we empower our sales team with the tools, resource…
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In this episode, we’re exploring how a solid inbound marketing and sales enablement initiative can help salespeople better figure out the areas they are looking to target. We ask questions like: How do you align an inbound marketing initiative with your overall business goals? What role does content play in an inbound marketing strategy? And how do…
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In this episode, we’re once again consulting the latest Media Sales Report by The Center for Sales Strategy. Today, we’re asking the question, “why are so many media sales managers lacking superstar talent?" Joining Matt to answer that question and more, is the amazing Beth Sunshine, SVP/Talent Services here at CSS and the head of Up Your Culture a…
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In this episode, we’re talking about how to get real results by utilizing all four buckets of sales enablement: strategy, content, technology, and training. You’ll hear us ask questions like, what are the key components of sales enablement? What problems or needs are people trying to solve when implementing a sales enablement initiative? And what a…
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In this episode, we’re continuing our season-long deep dive into the latest Media Sales Report from The Center for Sales Strategy. And today, Trey Morris, VP/ Senior Consultant here at CSS, is joining Matt to help answer the question, “Why is it getting harder to convert prospects and renew clients?” Trey brings so many great points to the table, s…
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In this episode, we’re once again diving into The 5th Annual Media Sales Report by The Center for Sales Strategy. Today, we’re exploring why sales managers are experiencing such increased difficulty in achieving organizational goals. Joining Matt to discuss that and so much more is Stephanie Downs, SVP/Senior Consultant here at CSS. Stephanie provi…
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In this Quick Take episode, we’re kicking off our season-long exploration of The Center for Sales Strategy’s 5th Annual Media Sales Report by highlighting some of this year’s most eye-catching findings. In other words, by the end of this short episode, you’ll have a good idea of how salespeople and sales managers are currently feeling about their o…
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We’re so proud to be celebrating Women in Sales Month once again. For each week in October, we have an amazing slate of women sales leaders who will be sharing their unique insights. Today, our guest is Stephanie Slagle, Vice President & Chief Innovation Officer at Graham Media Group. Stephanie has so many amazing insights to offer, like: Why custo…
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We’re so proud to be celebrating Women in Sales Month once again. For each week in October, we have an amazing slate of women sales leaders who will be sharing their unique insights. Today, our guest is Laura Coristine, General Sales Manager at Cox Media Laura makes so many awesome points. Such as: Why, instead of asking for feedback, you should as…
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We’re so proud to be celebrating Women in Sales Month once again. For each week in October, we have an amazing slate of women sales leaders who will be sharing their unique insights. From offering advice for sales managers new and more experienced to surveying the anticipated landscape of sales in the years ahead, when it comes to Improving Sales P…
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We’re so proud to be celebrating Women in Sales Month once again. For each week in October, we have an amazing slate of women sales leaders who will be sharing their unique insights. From offering advice for sales managers new and more experienced to surveying the anticipated landscape of sales in the years ahead, when it comes to Improving Sales P…
  continue reading
 
In this episode, we’re wrapping up our season-long coverage of The Center for Sales Strategy’s latest Talent Magazine. Today, we’re taking some time to discuss a group of people who too often get the short end of the “development stick.” That’s right, we’re talking about leaders. Joining Matt to uncover the ways in which leaders can most effectivel…
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In this episode, we’re once again consulting the latest Talent Magazine by The Center for Sales Strategy. Today, we’re focusing on Engagement with Kate Rehling and Deborah Fulghum joining Matt to help break it all down. Kate and Deborah both provide super valuable insights, like: How a company culture is like a garden. If you regularly tend to it, …
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In this episode, we're breaking down the many ways in which thought leadership can play an important role in maximizing your B2B sales efforts. Here we tackle questions like: What exactly is thought leadership and why does it matter in B2B sales? Who is it for? How can sellers be incorporating thought leadership into their own strategy, as well as …
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In this episode, we’re taking a good look at the Development section of the latest Talent Magazine from The Center for Sales Strategy Here to help Matt determine the best ways to go about developing your people are Stephanie Downs and Kelly George. Together, Stephanie and Kelly highlight some amazing points to think about, like: Why employees want …
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In this episode, we’re discussing partnerships. Specifically, why fostering and maintaining them are so critical when it comes to growing your business. We ask questions like: What makes an effective partnership? For those exploring potential partnerships, how do you know you’re making the right decision? And, how do you measure the success of a pa…
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In this episode, we’re continuing our season-long deep dive into the latest Talent Magazine from The Center for Sales Strategy. And today, Emily Estey and Tirzah Thornburg are here to help break down the latest facts and trends when it comes to selection. Together, Emily and Tirzah bring so many great points to the table, such as: Why it pays to do…
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In this episode, we’re exploring how to go about creating valid business reason’s (AKA, VBR’s) that are truly compelling, that clearly convey the reason why people should want to meet with YOU! We ask questions like: what are some top tips to think about when crafting a VBR? What are some common mistakes to avoid? And how should sales leaders go ab…
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In this episode, we’re kicking off our season-long exploration of The Center for Sales Strategy’s latest Talent Magazine. In other words, we’ll be diving into exactly how you should go about recruiting, selecting, developing and engaging your people. Each week, Matt will be joined by experts from here at The Center for Sales Strategy to help break …
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In this episode, we’re discussing how to ensure that your salespeople are using the sales content that is provided to them. Here, we ask questions like: Why is content important to prospects and customers? Does it make a difference? Why does sales content often remain unutilized by salespeople? What elements should be in place in order for sales to…
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In this episode, we’re once again diving into the ripple effects we’re all feeling from the current AI boom. This time though, we’re homing in on it’s effects on SEO. How is AI impacting traditional SEO practices? What AI tools are already altering the way that SEO is done? What do those in SEO need to be thinking as new AI innovations continue to …
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In this episode, we’re talking about how to create a sales enablement strategy that is actually helpful for your sellers and the prospect they’re interacting with on a daily basis. You’ll hear us ask questions like, what kind of companies need sales enablement the most? How do you go about building a solid sales enablement strategy? And how do you …
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In this episode, we’re diving into the world of B2B2C, discussing how to attract both businesses and consumers to your solutions while maintaining your core message and identity as an organization. We ask questions like: how do you define B2B2C exactly? What are some of the top challenges to expect when implementing a B2B2C marketing strategy? And …
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In this episode, we’re exploring the crucial role content plays in truly serving your audience, asking questions like: What makes a piece of content truly valuable? What are the pros and cons of utilizing AI in content creation? And how can business leaders, sellers, and marketers stay current on the latest content creations trends? Joining Dani to…
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In this episode, we’re discussing how to best utilize LinkedIn to boost your thought leadership efforts. Why is it important for sales leaders to develop their professional reputation on LinkedIn? What are some best practices and common mistakes leaders are making? What types of posts work well and how often should you post them? Joining me to answ…
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In this episode, we’re diving into Account-Based Marketing (or ABM), asking questions like: Why is ABM a strategy worth the consideration of sales leaders? What are the hurdles that leaders can anticipate when acclimating to an ABM strategy? And how do you determine what accounts to target in the first place? Joining Dani to help break it all down …
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In this episode, we’re digging into the world of authentic selling. What is it and how can you hone this in a salesperson? How do you know when you’re selling authentically? How do you know when you’re not? Helping Dani explore what authentic selling is all about is Kendrick Shope, CEO at Authentic Selling Kendrick has so many awesome insights, suc…
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In this episode, we’re exploring the ever-changing role of AI in content creation. Are the current capabilities of AI tools all that they are cracked up to be? Is AI a boon to the content creation industry or a disruptor? Will ChatGPT replace us all?! Joining Dani to break it all down is Megan Skalbeck, Head of AI Projects at Verblio. Megan brings …
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This season, we’re analyzing the findings from our latest Media Sales Report. With data collected from surveys conducted in Q4 of last year, the responses from sales managers and salespeople alike will help us chart a solid path forward through the media sales landscape. In each episode, Matt will be joined by a rolling roster of outstanding expert…
  continue reading
 
This season, we’re analyzing the findings from our latest Media Sales Report. With data collected from surveys conducted in Q4 of last year, the responses from sales managers and salespeople alike will help us chart a solid path forward through the media sales landscape. In each episode, Matt will be joined by a rolling roster of outstanding expert…
  continue reading
 
This season, we’re analyzing the findings from our latest Media Sales Report. With data collected from surveys conducted in Q4 of last year, the responses from sales managers and salespeople alike will help us chart a solid path forward through the media sales landscape. In each episode, Matt will be joined by a rolling roster of outstanding expert…
  continue reading
 
This season, we’re analyzing the findings from our latest Media Sales Report. With data collected from surveys conducted in Q4 of last year, the responses from sales managers and salespeople alike will help us chart a solid path forward through the media sales landscape. In each episode, Matt will be joined by a rolling roster of outstanding expert…
  continue reading
 
This season, we’re analyzing the findings from our latest Media Sales Report. With data collected from surveys conducted in Q4 of last year, the responses from sales managers and salespeople alike will help us chart a solid path forward through the media sales landscape. In each episode, Matt will be joined by a rolling roster of outstanding expert…
  continue reading
 
Episode 26: Just as we all have had to adjust to hybrid and remote work environments over the past few years, so too have sales organizations had to adjust their strategies for virtual spaces. In this episode, we’re discussing the ever-increasing shift to virtual sales and how sales managers and salespeople should alter their approach accordingly. …
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Episode 25: In this episode, we are breaking down how a Content Velocity strategy can be a boon to your inbound marketing and sales enablement efforts. Developing a solid content strategy is one thing, implementing it is another. How can you ensure that you’re producing enough content to be relevant in the eyes of your ideal customer, much less the…
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Episode 24: While many may have been forced to adapt to remote and hybrid work a couple of years ago, it’s clearer now than ever that digital workplaces are here to stay. In this episode, we are talking about the hybrid work environment and how so many companies are continuing to adjust to workspaces in the digital sphere. Joining Dani, is Beth Sun…
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Episode 23: In this episode, we are discussing all things Account Based Marketing (AKA? ABM). Often, sales and marketing are each toiling away in their own departments, siloed off from one another while performing their day-to-day duties. Well, with today’s topic those two departments will be working together that much more. Because ABM sees market…
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At Improving Sales Performance, we are proud to be celebrating Women in Sales Month once again. For all of October, we have an amazing slate of women sales leaders who will be sharing their unique insights. From offering advice for sales managers new and old to surveying the anticipated landscape of sales in the years ahead, when it comes to Improv…
  continue reading
 
Episode 22: It’s well known that marketers and salespeople often have a hard time understanding each other’s world. So today, we’ll be discussing the ways in which CRM’s have the ability to bring both teams together so that everyone is operating on the same page. Joining Dani, is Ali Schwanke. Ali is the founder and CEO of Simple Strat, a Diamond H…
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At Improving Sales Performance, we are proud to be celebrating Women in Sales Month once again. For all of October, we have an amazing slate of women sales leaders who will be sharing their unique insights. From offering advice for sales managers new and old to surveying the anticipated landscape of sales in the years ahead, when it comes to Improv…
  continue reading
 
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