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UXRConf 2024 - Joris Drayer - Moneyball UXR
Manage episode 443286097 series 3397766
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The Oakland A's redefined baseball with their unique moneyball strategy: a statistical approach to baseball that used probabilities and a variety of unique metrics to deliver exceptional results. Could this work for UX research too?
Joris thinks so. He was working for the Oakland A's on their Moneyball strategy (before Brad Pitt made it cool), and joins us to share how he applies the moneyball approach to research.
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