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The #1 Mistake Filmmakers Make in Marketing (and How to Fix It)
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In Episode 18 of The Life We Create, we dive into the #1 mistake filmmakers make when marketing their films and how to fix it. Spoiler: it’s all about personal branding! Learn how filmmakers like Quentin Tarantino, Greta Gerwig, Jordan Peele, and Zack Snyder have mastered the art of personal branding, creating long-lasting careers that go beyond individual projects.
We break down:
- The importance of building your brand as a filmmaker, not just your film.
- Real-life examples of filmmakers who’ve used their personal brand to find success.
- The exact steps you can take to create your own brand: from finding your unique value proposition (UVP) to creating consistent visual identity across platforms.
- How to connect with your audience, grow a loyal fanbase, and gain the creative freedom to control your own career.
If you’re an indie filmmaker or director, branding isn’t just important—it’s essential to your success in today’s film industry.
Timestamps: 00:00 Intro 01:20 What is Personal Branding for Filmmakers? 03:45 Why Branding is the First Step in Marketing Your Film 07:15 Examples of Successful Filmmaker Branding (Tarantino, Gerwig, Peele) 11:30 Building Connection & Fanbase: Issa Rae, Quinta Brunson, Kevin Smith 14:00 Steps to Build Your Personal Brand as a Filmmaker 18:30 Conclusion: Why Your Brand is Key to Success
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