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HOW TO BUILD A BRAND FROM A VIRAL MOMENT with PAUL OWUSU : ep3
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HOW A VIRAL MOMENT BIRTHED A BRAND, don’t think it can happen? Well, Paul Owusu thinks otherwise. In this episode, Paul, Co-founder of Phreshly, talks about his love of making cocktails, and that infamous Twitter moment that laid the foundation for what would become his venture into the bev-alc space. Phreshly is a premium cocktail-in-a-can and is giving other canned adult beverages a run for its’ money with its focus on fresh ingredients.
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