Content That Sells: How To Convert A Social Media Audience Into Customers With Emma Tessler

The Live eCommerce Podcast

Special guest Emma Tessler is the Founder + CEO of Ninety Five Media; a digital marketing agency that builds results-driven marketing strategies for scaling brands. She and her team help brands connect with ideal clients, build community, and convert audience members into paying customers. Learn more and connect with Emma at https://ninetyfivemedia.co, https://ninetyfivemedia.co/, or on Instagram @ninety.five.media.

Emma discusses content marketing and building strong connections with your audience. She explains the different definitions of live shopping, from in-app shopping to shopping from a social media post, and emphasizes the importance of converting viewers into paying customers. She also outlines the Ninety Five Media method, which involves setting goals, creating a strategy, executing that strategy, and analyzing data. She stresses the importance of data in marketing and explains why it is crucial to look at data on a weekly basis.

Emma also discusses the concept of content pillars, which include education, validation, and vulnerability. She explains how vulnerable content, which involves speaking about your brand journey and showing up as a human, can build deep connections with your audience. Additionally, Emma talks about the benefits of user-generated content (UGC) and working with influencers. She emphasizes the importance of building content around a goal and creating a 90-day marketing plan. Finally, Emma predicts that the future of marketing is video and discusses different approaches to building relationships with your audience, such as being authentic and relatable.

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