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From Red Carpets to LiveShopping: Lucy Norris's Journey in Video Commerce
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In this episode of the Live E-commerce Podcast, host Nicolas Bailliache interviews Lucy Norris, a seasoned professional who has transitioned from TV presenting to becoming a live shopping expert. Lucy shares her fascinating journey from New York's entertainment scene to pioneering secondhand fashion live streams in the UK.
Listeners will gain valuable insights into:
- The evolution of video commerce from traditional TV to modern live shopping
- How to create engaging live shopping experiences
- Tips for aspiring hosts and brands entering the live shopping space
- The importance of authenticity and community building in live streams
- Balancing fashion advice with sales techniques
Lucy also discusses her swap program at Secondhand Styling and her consulting work with OCP Media Training, where she helps brands implement live shopping strategies.
Whether you're a brand looking to explore live shopping, an aspiring host, or simply curious about the future of e-commerce, this episode offers a wealth of knowledge from a true industry veteran. Tune in to learn how Lucy Norris is reshaping the world of fashion retail through the power of live video commerce.
About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.
Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0
Connect with Lucy: https://www.linkedin.com/in/lucy-norris-a4501215/
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