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Kitchen Side: SEO Chad and the Benefits of Being Basic
Manage episode 379673684 series 3520258
Content provided by Omniscient Digital, Allie Decker, David Ly Khim, and Alex Birkett. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omniscient Digital, Allie Decker, David Ly Khim, and Alex Birkett or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of Kitchen Side, Alex Birkett, Allie Decker, David Ly Khim, and together with our managing editor Samuel Lund, discuss the importance of not taking everything at face value and going back to basics.
They also delve into the importance of quality in content and how it can be subjective and variable depending on the audience. They discuss the use of process maps as a tool for understanding how work gets done and improving efficiency. And they offer insights into human behavior and motivation, emphasizing the need to look beyond surface-level trends and focus on tried and true methods.
Overall, this episode provides valuable lessons on leadership, communication, and maintaining expected standards and pace.
Topics
- The Shortcomings of Following Influencers
- The Value of Email Lists
- The Importance of Email Marketing
- Process Mapping
- Mapping a Process
- Hard Truths of Leadership
- Leadership Communication
- Hypocrisy in Leadership
Show Links
- Connect with Samuel Lund on LinkedIn
- Connect with David Khim on LinkedIn and Twitter
- Connect with Alex Birkett on LinkedIn and Twitter
- Connect with Allie Decker on LinkedIn and Twitter
- Connect with Omniscient Digital on LinkedIn or Twitter
What is Kitchen Side?
One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.
You understand how things look from the inside and how that differs from the outside.
You understand how the sausage is made.
As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.
We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
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