Lindsay Tjepkema (Casted) on Doing More with Less, B2B Podcasting, and Human-Centric Marketing

The Long Game

In this episode, Lindsay Tjepkema, CEO and co-founder of Casted, a podcasting and video platform for B2B marketers discussed the importance of relationships in business, the evolution of B2B marketing, and the value of podcasting as a content format.

Lindsay shared her experience running a services consultancy and how it taught her the importance of prioritizing relationships with customers. She also talked about the limitations of current podcast analytics and the need for more meaningful engagement metrics. She explained how Casted aims to provide B2B marketing teams with a platform to publish, syndicate, manage, and measure their audio and video content.

She also touched on the challenges of measuring the value of podcasting and the future adoption of podcasts by B2B brands. Lindsay emphasized the human need for connection and the importance of leveraging conversations to create a unique bond between the listener and the brand. Lindsay believed that brands that prioritize human connection and use technology to enhance it will ultimately succeed

Topics

• The push and pull of satisfying market demand
• The evolution of B2B content marketing
• The value of conversation and human connection in podcasting
• The importance of evergreen content
• The need for long-term commitment to podcasting
• The value of podcasting in B2B marketing
• Changing the marketing playbook
• The importance of human involvement in content creation
• The shift from growth at all costs to pragmatic action
• The importance of relationships and creativity
• Staying sharp through conversations and self-care

Show Links

• Visit Casted
• Connect with Lindsay Tjepkema on LinkedIn
• Connect with Alex Birkett on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

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Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

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Connect with Omniscient Digital on social:

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Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/