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S12 E04: Sabine Brunner, President of MCM Worldwide
Manage episode 429127696 series 2663828
Content provided by Scott Kerr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Kerr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Scott Kerr speaks with Sabine Brunner, president of MCM Worldwide, the legendary German luxury lifestyle goods and fashion house founded in 1976 and known for its high-quality leather goods and instantly recognized monogram — the Cognac Visetos. Brunner, who joined MCM in 2023, discusses injecting new energy into the brand with a fresh design team, major marketing push, and buzzy campaigns starring A-list celebrities like Cindy Crawford and Cara Delevingne. She also talks about why MCM targets 'rule-breaking mavericks', how the Visetos monogram stays relevant with each collection, investing heavily in its digital capabilities and next-generation metaverse platform, debuting at Milan Design Week, and how MCM is positioning the brand in the turbulent luxury market. Plus: What will make MCM stick with consumers in a culture flooded with brands?
Featuring: Sabine Brunner, President of MCM Worldwide (mcmworldwide.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Email: scott@silvertoneconsulting.com
Listen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend!
134 episodes
Share
Manage episode 429127696 series 2663828
Content provided by Scott Kerr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Kerr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Scott Kerr speaks with Sabine Brunner, president of MCM Worldwide, the legendary German luxury lifestyle goods and fashion house founded in 1976 and known for its high-quality leather goods and instantly recognized monogram — the Cognac Visetos. Brunner, who joined MCM in 2023, discusses injecting new energy into the brand with a fresh design team, major marketing push, and buzzy campaigns starring A-list celebrities like Cindy Crawford and Cara Delevingne. She also talks about why MCM targets 'rule-breaking mavericks', how the Visetos monogram stays relevant with each collection, investing heavily in its digital capabilities and next-generation metaverse platform, debuting at Milan Design Week, and how MCM is positioning the brand in the turbulent luxury market. Plus: What will make MCM stick with consumers in a culture flooded with brands?
Featuring: Sabine Brunner, President of MCM Worldwide (mcmworldwide.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Email: scott@silvertoneconsulting.com
Listen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend!
134 episodes
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Similar to The Luxury Item with Scott Kerr
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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…
continue reading
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