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Ep 410: Farmers Markets vs. Art Fairs

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Manage episode 373305696 series 3334692
Content provided by Rebecca Ickes Carra. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rebecca Ickes Carra or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this 3rd installment of "The Launch" series, I'm comparing the dynamics between small markets and multi-day art fairs, shedding light on the energy and small bit of acting skills needed for face-to-face sales. As made clear by so many past interviews here on the podcast, there is a huge value to the direct conversations we can have at markets for understanding our potential customers' interests, but the thing that might come as a massive surprise to everyone is in this episode, I'm challenging the concept of the "ideal customer" and what that really means for building a small business.

Love this podcast? Support an episode! Click here to learn more.

Follow The Maker's Playbook on Instagram @themakersplaybook
Have questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com

  continue reading

131 episodes

Artwork
iconShare
 
Manage episode 373305696 series 3334692
Content provided by Rebecca Ickes Carra. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rebecca Ickes Carra or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this 3rd installment of "The Launch" series, I'm comparing the dynamics between small markets and multi-day art fairs, shedding light on the energy and small bit of acting skills needed for face-to-face sales. As made clear by so many past interviews here on the podcast, there is a huge value to the direct conversations we can have at markets for understanding our potential customers' interests, but the thing that might come as a massive surprise to everyone is in this episode, I'm challenging the concept of the "ideal customer" and what that really means for building a small business.

Love this podcast? Support an episode! Click here to learn more.

Follow The Maker's Playbook on Instagram @themakersplaybook
Have questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com

  continue reading

131 episodes

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