The Map Hackers podcast

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

The Map Hackers

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Each episode our panel of International Map Hackers will dissect a buzzword from the world of GIS. We’ll give you concrete definitions, practical applications, and share where we hope the technology can go from here.

12 episodes

#Science #Map Hackers

The Map Hackers

updated 2 years ago

Series home•Feed

12 episodes

#Science #Map Hackers

Όλα τα επεισόδια

The Map Hackers

1
Spatial Data Infrastructure 27:08

2 years ago27:08

27:08

Spatial Data Infrastructure is a phrase we hear all the time in meetings, presentations, and conference plenaries, but what is it? What does is mean to create data infrastructure? How should one go about building it out? What are the keys to success? Our panel and special guest discuss this topic on this episode of Map Hackers!…

The Map Hackers

1
Blockchain 33:41

3 years ago33:41

33:41

It's the start of Season 2 so we're kicking things off with a huge topic: Blockchain. We'll break down what blockchain is, how it is or could be used in various industries, and it's applications to GIS. Special guest Adel Fernandez joins the panel!

The Map Hackers

1
Data Visualization 32:17

3 years ago32:17

32:17

Data Visualization is our buzzword this episode. In this episode we aim to define data visualization in the realm of GIS. We'll talk about what makes a great visualization and how to apply some techniques for maximum impact. Special guest John Nelson, from Esri's Living Atlas team, joins the panel.

The Map Hackers

1
Data Science Part 2 29:43

3 years ago29:43

29:43

In this episode we finish our conversation about data science. We dig into the tools of the trade and give some general categories to help organize them. Alberto Nieto is with us once again!

The Map Hackers

1
Data Science Part 1 22:02

3 years ago22:02

22:02

Data Science has recently become very buzzy. All sorts of industries are looking for Data Scientists. But what does that mean? What is a data scientist? What skills does one need? Alberto Nieto Esri Product Engineer joins the panel to break it down.

The Map Hackers

1
Maps 23:03

3 years ago23:03

23:03

Everyone has a mental image pop into their head when someone says "maps". That image is formed by your personal experience with maps. This episode topic was brought on by a question most GIS professionals have been asked, "Hasn't everything already been mapped?" Join us this episode as we discuss what makes a map and what mapping means to GIS pros.…

The Map Hackers

1
Big Data 26:01

3 years ago26:01

26:01

In this episode, we break down Big Data. What is it? How do we handle it? Why it matters? Mansour Raad, Global Chief Technologist from Esri joins the panel!

The Map Hackers

1
Disaster Response 17:36

3 years ago17:36

17:36

In this episode we break down how and why you should use GIS for Disaster Response. We also take a look at what disaster response means from the lens of a GIS Analyst. Special Guest: Jeff Baranyi, Esri's Technical Lead for Emergency Management joins the panel.

The Map Hackers

1
Automation 26:10

3 years ago26:10

26:10

In this episode we break down the buzzword Automation. What does it mean to automate? How to get started automating your workflows? What you must consider before automating and reading recommendations.

The Map Hackers

1
Digital Twins 18:25

3 years ago18:25

18:25

A Digital Twin is defined as a virtual representation serving as the counterpart of a physical object or process. Within the GIS industry it can be so much more! In this episode the Map Hackers dissect and discuss the concept of Digital Twins and what they mean.

The Map Hackers

1
API 20:30

3 years ago20:30

20:30

In this episode we dig into one of the most common acronyms is the business, API. While it stands for Application Protocol Interface, that does not tell us what exactly that means. So we will discuss what an API is, why and how they are useful, and share some tips on having a nice Friday evening.

The Map Hackers

1
Map Hackers: GeoAI 17:46

3 years ago17:46