Ch 14. Understanding The 4 Types Of Buyers The Market Your Message Show podcast

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Stop Writing Blogs No One Reads—Do This Instead (Ch 10. Build Your Audience) 12:36

3 days ago12:36

12:36

Send us a text Demystifying Blogging: From a Hobby to a Business with Jonathan Milligan Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com In this episode of The Market Your Message Show, Jonathan Milligan shares his journey from starting a blog with no audience in 2009 to transforming it into a successful business model. He discusses how blogging has evolved and reveals strategies for building an engaged audience. The episode features Chapter 10 of his book 'The Blogging Traffic Playbook,' where Jonathan dives into the common pitfalls bloggers face and introduces the POST method for creating compelling content. Advanced techniques like pillar and support posts are also covered, along with a one-day blog post challenge to help listeners put their newfound knowledge into action. 00:00 Introduction: The Birth of a Blog 00:33 Demystifying Blogging: What's Changed and What's Working 01:19 Chapter 10: The Blogging Traffic Playbook 02:48 Common Pitfalls: What Most Bloggers Do Wrong 03:41 Becoming a Topic Leader: The Secret Sauce 05:06 The POST Method: Crafting Quality Blog Posts 07:52 Advanced Blogging Practices for Accelerated Results 10:32 One Day Blog Post Challenge: Put Your Knowledge into Action 12:16 Key Takeaways: Mastering the Art of Blogging…

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How 1 Private Facebook Group Made $10M+ (Ch 9. Build Your Audience) 12:44

9 days ago12:44

12:44

Send us a text Leveraging Private Facebook Groups for Explosive Growth Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com In this episode of the Market Your Message Show, Jonathan Milligan discusses the incredible journey of Landon Stewart and Chris Stapleton, who transformed their fortunes by creating a thriving private Facebook group. From humble beginnings as bartenders to generating over $10 million in revenue, their story showcases the power of building a community, not just an audience. Chapter nine of Jonathan's book series, 'Your Message Matter,' focuses on the Private Facebook Group Traffic Playbook, including actionable steps, common pitfalls to avoid, and strategies for rapid group growth. Listeners will learn how to define their group's purpose, craft engaging entry questions, and leverage Facebook features for maximum impact. 00:00 Introduction: From Bartenders to Marketing Rock Stars 00:32 Welcome to the Market Your Message Show 01:20 The Rise of Landon Stewart and Chris Stapleton 02:56 The Power of Private Facebook Groups 03:32 Common Mistakes in Facebook Group Management 05:04 Building a Thriving Facebook Group 07:52 Strategies to Grow Your Facebook Group 10:12 Exercise: Mapping Out Your Facebook Group Vision 12:24 Key Takeaways and Conclusion…

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How a Laid-Off Factory Worker Got 150 Million Followers (Ch 8. Build Your Audience) 10:47

16 days ago10:47

10:47

Send us a text The Power of Video Shorts: A Masterclass in Audience Building Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com In this episode of 'The Market Your Message Show,' Jonathan Milligan dives into the success of Kabi Lame, a laid-off factory worker from Italy who gained over 150 million followers on TikTok during the global pandemic with his simple, silent video shorts. Jonathan outlines the importance of adopting short-form video content to grow your audience and enhance online visibility. Key topics include the dominance of platforms like TikTok, Instagram Reels, and YouTube Shorts, and the common mistakes creators make with long-form content. The episode also provides a step-by-step guide on creating and optimizing short videos, leveraging platform-specific features, and establishing a consistent posting strategy. Whether you're a novice or seasoned content creator, this episode is packed with actionable insights to elevate your digital communication strategy. 00:00 The Silent Sensation: How One Man Gained 150 Million Followers 00:20 Welcome to The Market Your Message Show 00:57 Introducing Chapter Eight: The Video Shorts Traffic Playbook 01:08 The Rise of Kabi Lame: A Case Study in Audience Building 02:20 The Power of Video Shorts in Modern Social Media 02:40 Common Mistakes in Content Creation 03:40 Mastering Short-Form Video: Strategies and Tips 04:31 Understanding the Short-Form Video Landscape 05:35 Developing a Content Strategy for Short Videos 06:39 Creating Short Videos from Long Content 07:21 Leveraging Platform-Specific Features 08:27 Today's Exercise: Create Your First 60-Second Video 10:24 Key Takeaways: Embrace Short-Form Video…

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The 1-Post-a-Day Formula That Built a 7-Figure Brand (Ch 7. Build Your Audience) 19:04

24 days ago19:04

19:04

Send us a text Harnessing the Power of Daily Posts to Build a Seven-Figure Business Grab a Copy of the Build Your Audience Book Here: https://platformgrowthbooks.com Welcome to the Market Your Message Show with Jonathan Milligan. In this episode, Jonathan delves into Chapter 7 of his book, 'Build Your Audience,' titled 'The Daily Post Traffic Playbook.' He explores the inspirational story of Justin Welsh, who built a seven-figure business by consistently posting valuable LinkedIn content daily. Jonathan provides actionable insights on how to create and implement your own daily post strategy, including four types of engaging posts—Educate, Entertain, Empower, and Empathize. He emphasizes the importance of consistency, value-driven content, and genuine audience engagement while debunking common social media mistakes. 00:00 Introduction: The Power of One Post a Day 01:20 Meet Justin Welsh: A Case Study in Consistency 03:37 Implementing the Daily Post Strategy 04:20 Common Social Media Mistakes 06:37 Steps to Implement the Daily Post Strategy 08:52 Crafting Engaging Social Media Posts 16:21 Today's Exercise: Creating Your First Template Posts 18:36 Key Takeaways and Final Thoughts…

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The 60-Day Traffic Trick No One’s Talking About (Ch 6. Build Your Audience) 9:35

4 weeks ago9:35

9:35

Send us a text Choose Your Own Traffic Adventure: Focused Strategies for Audience Growth Grab the Build Your Audience Book Here: https://platformgrowthbooks.com In this episode of The Market Your Message Show, Jonathan Milligan delves into Chapter 6 of his book 'Build Your Audience.' Jonathan discusses the importance of focusing on a singular traffic strategy for 60 days to achieve better results, rather than spreading efforts thin across multiple methods. He outlines the four main traffic methods—Boost (social media), Build (SEO), Borrow (leveraging other audiences), and Buy (paid advertising). Additionally, he offers essential guidelines for choosing and implementing the right traffic strategy based on one's strengths and audience preferences. Listeners are encouraged to undertake a 60-day challenge, complete with actionable steps, to effectively grow their audience. 00:00 Introduction: The Struggle of Overwhelming Marketing Efforts 00:16 Welcome to The Market Your Message Show 00:26 Introduction to 'Build Your Audience' Book Series 01:17 Chapter Six: Choose Your Own Traffic Adventure 01:52 The Importance of Focused Traffic Generation 02:16 Common Mistakes in Traffic Generation 02:50 The Power of Concentrated Effort 03:38 The Four Main Traffic Methods 04:34 Guidelines for Choosing Your Traffic Adventure 06:47 Today's Exercise: Your One-Day Traffic Method Selection 09:16 Key Takeaways…

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12 Ways to Skyrocket Your Email List (Ch 5. Build Your Audience) 17:42

5 weeks ago17:42

17:42

Send us a text Skyrocket Your Email List: The Lead Magnet Launchpad Strategy 👉 Grab Your Copy of The Build Your Audience Book Here: https://platformgrowthbooks.com In this episode of the Market Year Message Show, host Jonathan Milligan delves into Chapter Five of his book 'Build Your Audience,' revealing the secrets to skyrocketing your email list. Jonathan shares a personal story about a missed opportunity that taught him the importance of lead magnets and provides actionable strategies to effectively promote a lead magnet across 12 different platforms, from blog posts to paid traffic campaigns. Learn how to convert casual visitors into loyal subscribers by transforming every piece of content into a list-building powerhouse. This episode offers practical advice on optimizing touchpoints, diversifying your approach, and preparing for unexpected traffic surges, ensuring you capture every potential lead to grow your business. 00:00 Welcome to the Market Year Message Show 00:25 The Importance of Building an Email List 00:59 The Lead Magnet Launchpad 03:17 Common Pitfalls in List Building 05:09 The Everywhere, All at Once Strategy 06:52 Optimizing Your Email List Building 07:13 Promoting Your Lead Magnet Across Platforms 12:58 Guest Blogging and Podcasting for List Building 15:03 Paid Traffic Campaigns 15:54 Crafting an Irresistible Lead Magnet Pitch 17:09 Key Takeaways and Conclusion…

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The Perfect 5-Point Landing Page (Ch 4. Build Your Audience) 11:40

6 weeks ago11:40

11:40

Send us a text Mastering the Perfect Landing Page: The Five-Point Blueprint Want a copy of the book? Go to: PlatformGrowthBooks.com In this episode of the Market Your Message show, host Jonathan Milligan dives into Chapter Four of his book 'Build Your Audience' and shares the secret to creating a high-converting landing page. Jonathan discusses the importance of building an email list before seeking traffic and introduces the five essential elements of a successful landing page: a catchy headline, productized images, compelling bullet points, a clear call to action, and the no-link rule. He also explains how each element attracts and retains visitors, avoiding common pitfalls like information overload and bland messaging. Jonathan concludes with a practical exercise to help listeners create their own effective landing pages and emphasizes the importance of continuous testing and refining for optimal results. 00:00 Introduction: Boost Your Email Subscribers 00:34 Foundations: Building Your Email List 01:20 The Perfect Five-Point Landing Page 01:32 The Elevator Pitch: A Historical Insight 03:14 Common Landing Page Mistakes 05:33 The Five-Point Landing Page Blueprint 08:34 Practical Exercise: Create Your Perfect Landing Page 11:09 Key Takeaways and Conclusion…

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Create an Attractive Lead Magnet (Ch 3. Build Your Audience) 11:48

7 weeks ago11:48

11:48

Send us a text Crafting Irresistible Lead Magnets: The Dirty Dozen Ideas Want a copy of the book? Go to: PlatformGrowthBooks.com In this episode of the Market Year Message Show, host Jonathan Milligan introduces Chapter 3 from his book 'Build Your Audience,' focusing on the importance of creating attractive lead magnets. Jonathan shares 12 innovative ideas, dubbed 'The Dirty Dozen,' that can help bloggers, coaches, and entrepreneurs grow their email lists effectively. He emphasizes simplicity, value, and catering to different learning styles while creating lead magnets. The episode also includes practical steps for listeners to create their own lead magnets, transforming theory into actionable practice. 00:00 Welcome to the Market Year Message Show 00:31 Introduction to Lead Magnets 01:24 The Trojan Horse Analogy 03:04 Common Lead Magnet Pitfalls 04:25 Crafting Effective Lead Magnets 05:15 The Dirty Dozen: 12 Lead Magnet Ideas 09:57 Creating Your Own Lead Magnet 11:25 Key Takeaways and Final Thoughts…

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The Capture Habit: The Secret to Everything (Ch 2. Build Your Audience) 8:40

8 weeks ago8:40

8:40

Send us a text Unlocking the Power of Email Marketing: The Capture Habit Want a copy of the book or workbook? Go to PlatformGrowthBooks.com In this episode of the Market Your Message Show, host Jonathan Milligan dives into Chapter Two of the book 'Build Your Audience' and discusses the pivotal concept of the 'Capture Habit.' Jonathan highlights the importance of having an email list as a crucial element for writers, coaches, speakers, and teachers to build their businesses. He shares the success story of Ryan Holiday, who grew his email list from 50 friends to 35,000 subscribers, emphasizing qualities like consistency, quality, and value. The episode breaks down why email lists are beneficial, including reasons such as ownership, high ROI, personal connection, measurable data, scalability, authority building, and amplification of other marketing efforts. Jonathan ends with a practical exercise for listeners to brainstorm ways to build their email list, reinforcing that the process is about providing consistent value and building relationships over time. 00:00 Welcome to the Market Your Message Show 00:21 Introduction to 'Build Your Audience' 01:26 The Capture Habit: The Secret to Everything 02:59 The Power of Email Lists 03:29 Reasons to Build an Email List 07:08 Today's Exercise: Brainstorm Your Capture Ideas 08:08 Key Takeaways…

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The Audience Attraction Playbook (Ch. 1 Build Your Audience) 13:14

9 weeks ago13:14

13:14

Send us a text Becoming a Customer Magnet: Mastering the Audience Attraction Playbook Want to grab the book? Go to PlatformGrowthBooks.com In this episode of the Market Your Message Show, we dive into Chapter One of the 'Audience Attraction Playbook,' a key concept from the Your Message Matters series. Discover the power of pull marketing versus push marketing through engaging content and client relationships. Featuring the story of BlendTech's revolutionary 'Will it Blend?' campaign, learn how to transform your marketing strategies. Unpack the essential steps of the Audience Attraction Playbook: capture, boost, build, borrow, and buy. We also provide actionable exercises for creating your personalized audience attraction strategy, including setting up lead magnets, boosting social media engagement, building evergreen content, leveraging other platforms, and strategically using paid ads. Finally, we outline a sample 60-day plan to kickstart your blogging journey and grow your audience organically. 00:00 Welcome to the Market Your Message Show 00:40 Introduction to Audience Attraction Playbook 01:40 The Power of Pull Marketing 03:33 Why Traditional Marketing Falls Short 06:07 The Customer Magnet Strategy 07:42 Building Your Email List 08:25 Boosting Social Media Engagement 08:59 Creating Evergreen Content 09:50 Leveraging Other People's Platforms 10:21 Strategic Use of Paid Advertising 10:55 Creating Your Audience Attraction Playbook 12:09 Sample 60-Day Traffic Plan 12:55 Key Takeaways…

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Ch 20. Deciding Your Next Move 12:49

11 weeks ago12:49

12:49

Send us a text Want access to the book? go to PlatformGrowthBooks.com Decide Your Next Move: Embrace Feedback and Optimize Your Offer In this episode of 'Market Your Message Show,' host Jonathan Milligan delves into Chapter 20 of his book 'Validate Your Offer.' He explores the essential steps to take after launching your validation offer, emphasizing the importance of using feedback to refine and improve. The episode highlights the concept of learning from failed attempts, much like Thomas Edison, and offers four potential paths for deciding your next move: repeating a successful offer, changing the topic while keeping the format, expanding a winning topic, or experimenting with a new concept. Tune in for actionable insights to transform your idea into a successful business strategy. 00:00 Welcome to the Market Show 00:11 Introduction to 'Validate Your Offer' 01:12 Chapter 20: Deciding Your Next Move 02:53 Embracing Feedback and Moving Forward 04:37 Exploring Four Potential Game Plans 07:51 Bonus Move: Mapping Out a Profit Calendar 08:52 Brainstorming Your Next Move 12:20 Key Takeaways and Final Thoughts…

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Ch 19. The Magic of the Debrief 15:11

12 weeks ago15:11

15:11

Send us a text Want access to the book? go to PlatformGrowthBooks.com The Power of Debriefing: Unlocking Insights for Successful Launches In this episode of 'Market Your Message Show,' host Jonathan Milligan discusses the importance of debriefing in validating your business offer. Using the framework of After Action Reviews from the U.S. Army, Jonathan explains how systematic reflection and structured debriefs can enhance future launches. The episode covers creating a dedicated debrief spreadsheet, identifying successes to replicate, recognizing areas for improvement, brainstorming new ideas, and eliminating ineffective practices. Listeners are encouraged to adopt this practice to gain valuable insights and drive continuous improvement in their business launches. 00:00 Welcome to the Market Show 00:11 Introduction to 'Validate Your Offer' 01:12 The Magic of the Debrief 02:33 Debriefing: Your Secret Weapon 03:38 Debrief or Bust: Avoiding Costly Mistakes 05:56 Five Steps to a Killer Debrief 11:41 Real-Life Debrief Exercise 14:40 Key Takeaways and Conclusion…

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Ch 18. The Business Validation Decision Tree 15:00

13 weeks ago15:00

15:00

Send us a text Want access to the book? go to PlatformGrowthBooks.com Validating Your Business Idea: The Decision Tree Framework In this episode of 'The Market Message Show,' host Jonathan Milligan delves into Chapter 18 of his book 'Validate Your Offer.' The chapter focuses on the 'Business Validation Decision Tree,' a systematic approach to testing and improving business ideas before going all in. Using the story of Dropbox's early validation techniques, Jonathan emphasizes the importance of gathering feedback, experimenting, and iterating to achieve a product-market fit. Key insights include the importance of finding the right audience, pinpointing the critical problems your audience faces, and gathering actionable feedback to refine your offers. The episode also provides practical steps to put the Business Idea Decision Tree into action, making sure listeners can validate their ideas efficiently and effectively. 00:00 Welcome to the Market Show 00:11 Introduction to 'Validate Your Offer' 01:16 The Dropbox Story: A Lesson in Validation 02:59 Understanding the Business Validation Decision Tree 03:51 The Two Traps of Idea Validation 07:03 Three Steps to Validate Your Business Idea 11:45 Implementing the Business Validation Decision Tree 14:25 Key Takeaways and Final Thoughts…

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Ch 17. Pillar 4. Debrief (Your Key Validation Metrics) 11:28

14 weeks ago11:28

11:28

Send us a text Want access to the book? go to PlatformGrowthBooks.com Mastering Post-Launch Analysis: Lessons from Airbnb’s Success In this episode of 'The Market. Your Message Show', host Jonathan Milligan delves into Chapter 17 of his book 'Validate Your Offer'. He highlights the importance of debriefing and analyzing key validation metrics to optimize business offers. Using the success story of Airbnb founders Brian Chesky and Joe Gebbia, Jonathan illustrates the power of customer feedback in refining business strategies. The episode provides actionable steps for gathering feedback, thoroughly debriefing, and making data-driven decisions to ensure long-term success and customer satisfaction. Listeners are encouraged to reflect on their own past projects to understand the value of post-launch analysis and set the foundation for future success. 00:00 Welcome to the Market Show 00:11 Introduction to 'Validate Your Offer' 00:30 Exclusive Audiobook Access 01:12 Chapter 17: Key Validation Metrics 01:18 The Airbnb Success Story 02:55 The Importance of Debriefing 03:19 The Power of Reflection 05:30 Three Pillars of Post-Launch Analysis 06:10 Steps for Effective Feedback and Debriefing 08:39 Today's Exercise: Reflecting on Past Experiences 10:59 Key Takeaways and Frameworks…

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Ch 16. The Power of Offer Stacking 12:15

15 weeks ago12:15

12:15

Send us a text Want access to the book? go to PlatformGrowthBooks.com Supersize Your Sales with Offer Stacking In this episode of 'Market Your Message Show,' host Jonathan Milligan delves into Chapter 16 of his book 'Validate Your Offer,' focusing on the power of offer stacking. Jonathan breaks down the concept of cross-selling and how a range of products at different price points can significantly boost sales and revenue. He discusses the psychological principles behind offer stacking, how to craft the perfect combination from entry-level to high-end offerings, and the importance of recurring revenue products. Jonathan also provides actionable steps for creating an effective offer stack, integrating it into a seamless customer journey, and introduces the idea of a recurring revenue offer to ensure long-term business profitability. 00:00 Welcome to the Market Show 00:11 Introduction to 'Validate Your Offer' 00:30 Special Offer for Podcast Listeners 01:12 Chapter 16: The Power of Offer Stacking 01:43 Understanding Offer Stacking 05:14 Crafting Your Offer Stack 09:04 Today's Exercise: Choose an Offer Stack 11:52 Key Takeaways…

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Ch 15. The 3 Secrets to Selling Anything 18:46

16 weeks ago18:46

18:46

Send us a text Want access to the book? go to PlatformGrowthBooks.com The Three Secrets to Selling Anything: A Masterclass in Product Launches This episode delves into 'The Three Secrets to Selling Anything,' using the case study of Popeyes' legendary chicken sandwich launch in 2019. The narrative explores how anticipation, buzz, and urgency can transform any product launch into a massive success. It shares actionable strategies for both big brands and small businesses to implement these principles through a 'two-week lazy launch' framework. Learn how to create a psychological journey for your customers, ensuring your offers are irresistible and sold out in no time. The episode also addresses common pitfalls in launches and offers a step-by-step guide for a successful product release. 00:00 Introduction: The Three Secrets to Selling Anything 00:03 The Popeyes Chicken Sandwich Case Study 01:39 Applying the Secrets to Your Own Business 03:11 Why Most Product Launches Fail 04:50 The Two-Week Lazy Launch Method 06:53 Step-by-Step Implementation of the Three Secrets 13:03 Brainstorming Your Launch Plan 17:01 Key Takeaways…

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Ch 14. Understanding the 4 Types of Buyers 10:04

17 weeks ago10:04

10:04

Send us a text Want access to the book? go to PlatformGrowthBooks.com Mastering the Art of Selling: Understanding & Appealing to Four Types of Buyers In this enlightening episode, we dive into the wisdom of David Ogilvy and explore his timeless lessons on understanding and appealing to four distinct buyer types. We start by revisiting Ogilvy's iconic Rolls Royce ad campaign and how it succeeded by addressing the needs of spontaneous, methodical, social proof, and deadline-driven buyers. Learn why a one-size-fits-all marketing approach often results in failure and discover the importance of segmentation in crafting compelling messages tailored to each buyer type. By the end of this episode, you'll gain practical insights on enhancing your marketing strategies to resonate with every customer segment, turning your 'meh' offers into 'must-haves'. Plus, get hands-on with an exercise designed to help you brainstorm and develop targeted messages for each buyer type, ensuring your sales efforts are both efficient and effective. 00:00 Introduction: The Four Types of Buyers 00:04 The Success of Ogilvy's Rolls Royce Campaign 01:31 Why Understanding Buyer Types Matters 01:54 Common Marketing Pitfalls 03:00 The Power of Segmentation 03:36 Deep Dive: The Four Buyer Types 05:53 Practical Exercises to Apply Buyer Knowledge 07:03 Crafting Targeted Marketing Messages 08:24 Conclusion: Key Takeaways…

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Ch 13. Create Your Potential Audience Audit 14:32

18 weeks ago14:32

14:32

Send us a text Want access to the book? go to PlatformGrowthBooks.com Uncovering Your Hidden Network: The Power of a Potential Audience Audit In this episode, we explore the often-overlooked power of utilizing your existing network to kick-start your project or business venture. Drawing inspiration from J.K. Rowling's early days before she became famous with Harry Potter, we emphasize the significance of a small but supportive network. The episode introduces a methodology called the Potential Audience Audit to help you identify and leverage the hidden reach within your social media contacts, email lists, and personal connections. Through step-by-step guidance, you'll learn how to conduct an in-depth audit to discover your true audience potential, validate your offerings, and build momentum without the need for a massive following. 00:00 Introduction: The Power of a Small Network 02:15 The Audience Myth: Debunking the Need for a Huge Following 03:25 Untapped Potential: Discovering Your Hidden Audience 05:19 Conducting Your Potential Audience Audit: Step-by-Step Guide 09:18 Putting Your Audit into Action: Leveraging Your Network 12:56 Key Takeaways: Maximizing Your Audience Potential…

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Ch 12. Pillar 3. Deploy (Your RVP Launch Plan) 12:36

19 weeks ago12:36

12:36

Send us a text Want access to the book? go to PlatformGrowthBooks.com Mastering the Lazy Launch: Strategic Steps to Rapid Validation In this episode, we delve into Chapter 12 and discuss the third pillar of launching your Rapid Validation Product (RVP) - deploying your launch plan. Using the success story of Ty Warner's Beanie Babies as a case study, we break down the importance of scarcity, urgency, anticipation, and social buzz in creating a successful product launch. We also explore why most launches flop and introduce the Lazy Launch Method, a smart strategy that involves validating and selling your offer in just two weeks. This method aims to maximize results with minimal effort by focusing on building anticipation and urgency. The episode concludes with practical exercises and tactics to brainstorm ideas for injecting more excitement and urgency into your RVP launch. 00:00 Introduction to RVP Launch Plan 00:06 The Beanie Babies Phenomenon 01:36 Why Most Launches Fail 02:38 The Lazy Launch Method 04:05 Executing the Lazy Launch 04:55 Understanding Buyer Psychology 05:43 Building Anticipation and Buzz 06:47 Creating Urgency and Delivering Value 08:30 Practical Exercise: Brainstorming Ideas 10:54 Key Takeaways and Conclusion…

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Ch 11. Crafting Your Super Simple Sales Page 12:10

20 weeks ago12:10

12:10

Send us a text Want access to the book? go to PlatformGrowthBooks.com Crafting a Super Simple Sales Page: The Ginsu Knives Model In this episode, we delve into creating a super simple sales page inspired by the success of the Ginsu knives infomercial. Learn why simplicity, clarity, and engagement are crucial to crafting a compelling sales message. Follow a five-step formula to create an effective sales page in under 60 minutes, including identifying pain points, writing a compelling headline, using the 'Who, What, Why, How' script, highlighting key benefits, and incorporating a clear call to action with a risk reversal strategy. This hands-on exercise will help you connect with your audience and boost conversions. 00:00 Introduction: The Power of Simple Sales Pages 00:03 The Ginsu Knives Example 01:34 Why Simplicity Matters in Sales Pages 02:48 Three Key Elements of a Successful Sales Page 03:32 The Five-Step Formula for Crafting a Sales Page 07:47 Step-by-Step Guide to Creating Your Sales Page 10:38 Key Takeaways and Final Thoughts…

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Ch 10. Planning Your Virtual Workshop (Speakers) 16:28

21 weeks ago16:28

16:28

Send us a text Mastering the Art of Engaging Virtual Workshops Want access to the book? go to PlatformGrowthBooks.com In this chapter, we explore the evolution and lessons from the 1950s Chicago TV College, which revolutionized remote education through engaging and interactive methods. The chapter draws parallels to modern virtual workshops, cautioning against monotonous lectures that lead to disengagement and 'Zoom fatigue'. Instead, effective workshops should include short, focused teaching segments, hands-on exercises, Q&A sessions, breakout rooms, and well-timed breaks. By following these five key steps, presenters can create dynamic and memorable virtual workshops that captivate their audiences and enhance learning outcomes. 00:00 Introduction: The Birth of Virtual Workshops 01:08 Engaging Remote Learners: Lessons from the TV College 02:28 Crafting the Perfect Virtual Workshop Agenda 02:49 Avoiding Common Pitfalls in Virtual Workshops 05:39 The Magic Formula for Engaging Workshops 06:33 Five Key Steps to Virtual Workshop Success 11:58 Creating Your Own Engaging Workshop Agenda 14:55 Conclusion: Key Takeaways for Virtual Workshops…

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Ch 9. Structuring Your 4-Week Bootcamp (Coaches) 12:52

22 weeks ago12:52

12:52

Send us a text Want access to the book? go to PlatformGrowthBooks.com Chapter nine, structuring your four week bootcamp coaches. Ramit Sethi has an idea for a course that teaches people how to earn an extra 1, 000 a month. Exciting stuff, right? But here's the thing it's 2009, and he doesn't want to spend countless hours creating the course only to hear crickets when he launches. Talk about a waste of time and energy. So what does Ramit do? He decides to sell the course to a small test group before he even creates the full program. Genius move. By doing this, he's able to validate that people actually want what he's offering. And not just that, he can gather valuable feedback from the test group to make the course even better. Fast forward a bit, and Ramit's Earn 1K course is a smashing success. People are raving about it, and the full launch goes off without a hitch. All because he took the time to validate his idea and get feedback from real people before diving in headfirst. And that, my friend, is the power of selling before you create.…

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Ch 8. Developing Your Mini-Course (Teachers) 14:41

23 weeks ago14:41

14:41

Send us a text Want access to the book? go to PlatformGrowthBooks.com Developing Your First Mini Course: From Idea to Launch In this chapter, learn how to rapidly create and launch your first mini course by focusing on solving a single specific problem. The script explores the history of song pluggers and how their method of offering quick previews can be applied to mini courses. Key instructions provided include picking a super-niche topic, structuring the course with actionable steps, and targeting a compelling before-and-after transformation. The chapter also covers common pitfalls, like the 'Sistine Chapel Trap,' and offers a 15-minute exercise to help you choose your mini course topic and outline it. This approach ensures ease of creation and maximizes value by focusing on a specific outcome. 00:00 Introduction to Mini Course Development 00:04 The Role of Song Pluggers in Music History 01:35 Applying Song Plugger Principles to Online Courses 02:46 Avoiding the Mega Course Trap 06:17 Crafting a Laser-Focused Mini Course 10:14 Today's Exercise: Finding Your Mini Course Sweet Spot 13:05 Key Takeaways for Mini Course Success…

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Ch 7. Creating Low-Content Books (How and Why) 14:03

27 weeks ago14:03

14:03

Send us a text Creating Impactful Low Content Books: A Strategic Approach for Aspiring Writers Want access to the book? got to PlatformGrowthBooks.com In this episode of 'The Market. Your Message Show,' host Jonathan Milligan delves into Chapter 7 of his book 'Validate Your Offer,' focusing on the strategy of creating low content books. The episode begins with a history lesson about Benjamin Franklin's Poor Richard's Almanac, highlighting how low content books can help writers build a reputation and test their ideas without significant risk. Jonathan outlines the step-by-step process to create and refine a low content book, emphasizing the importance of choosing the right niche, designing a user-friendly template, and generating valuable content. He concludes with an exercise to brainstorm low content book ideas, encouraging listeners to start small and test the market before investing heavily in a full-length book. 00:00 Introduction to the Series 00:16 The Importance of Validating Your Offer 01:17 Chapter 7: Creating Your Low Content Book 01:22 The Story of Benjamin Franklin's Poor Richard's Almanac 02:35 Why Low Content Books Matter Today 06:17 Steps to Create Your Low Content Book 11:15 Brainstorming Your Low Content Book Ideas 13:40 Key Takeaways and Conclusion…

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Ch. 6: The Disney Trick for Irresistible Offers (Offer Clarity Grid) 12:34

29 weeks ago12:34

12:34

Send us a text Validate Your Offer: The Offer Clarity Grid Want a physical copy of the book? https://platformgrowthbooks.com In this episode of 'Market Your Message Show' with Jonathan Milligan, we delve into the third book in his series, 'Validate Your Offer,' focusing on 'The Offer Clarity Grid' from Chapter 6. Jonathan emphasizes the importance of creating structured offers to captivate and persuade your audience effectively. Drawing parallels with Walt Disney's storytelling principles, this session highlights the need for clarity in designing an offer. Learn about the four key components: plot, problem, promise, and path. Jonathan explains how to utilize these elements to transform your audience's journey from confusion to clarity, ensuring they achieve their desired outcome. Apply these insights and create compelling offers that stand out in the overcrowded market. 00:00 Introduction to the Series 01:17 Chapter 6: Pillar 2 - Design the Offer Clarity Grid 02:18 The Power of a Clear Structure 03:24 The Offer Clarity Grid Explained 05:56 Steps to Create a Compelling Offer 09:35 Today's Exercise: Complete the Offer Clarity Grid 12:00 Key Takeaways and Conclusion…

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Ch. 5: Select Your Rapid Validation Timeline 11:32

31 weeks ago11:32

11:32

Send us a text Rapid Validation: Master the Art of Short Timelines Want a physical copy of the book? https://platformgrowthbooks.com In this episode of 'Market Your Message' hosted by Jonathan Milligan, listeners are guided through Chapter 5 of the book 'Validate Your Offer'. The focus is on utilizing Parkinson's Law to embrace tight deadlines for rapid offer validation. Jonathan discusses the pitfalls of extended timelines like procrastination and paralysis, and introduces three rapid validation timelines: the Weekend Warrior (14 days), the Weekly Sprinter (21 days), and the Steady Pacer (28 days). The episode explores how short deadlines can lead to better results by fostering real-world testing and decision-making. Listeners are encouraged to choose and commit to a timeline that suits their working style, ensuring accountability and progress. Key takeaways emphasize combating perfectionism and prioritizing impactful actions. 00:00 Introduction to the Series 00:11 The Importance of Validating Your Offer 01:18 Parkinson's Law and Rapid Validation 02:18 Embracing Short Timelines 06:07 Three Rapid Validation Timelines 08:46 Choosing Your RVP Timeline 11:06 Key Takeaways and Final Thoughts…

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Ch. 4: The 4 Secrets to Finding Your Killer Topic Idea 13:33

32 weeks ago13:33

13:33

Send us a text Unleashing Your Business Potential: Finding Your Killer Topic Idea Want a physical copy of the book? https://platformgrowthbooks.com In this episode of 'The Market. Your Message Show', Jonathan Milligan explores Chapter 4 of his book 'Validate Your Offer,' emphasizing the importance of finding a killer topic idea in business. He shares the story of Walt Disney and provides insights into identifying market needs, avoiding common pitfalls like shiny object syndrome, and using empathy to connect with audiences. The episode breaks down four proven methods to create compelling topic ideas: solving the first problem, addressing common challenges, providing quick wins, and splintering larger projects. Listeners are encouraged to brainstorm multiple ideas using these methods to ensure business success. 00:00 Welcome to the Market Show 00:05 Introduction to 'Validate Your Offer' 00:30 Exclusive Offer for Podcast Listeners 01:13 Chapter Four: Finding Your Killer Topic Idea 01:18 The Walt Disney Inspiration 02:29 Identifying Your Audience's Problems 03:32 Breaking Through Idea Blocks 06:30 The Four Methods for Killer Topic Ideas 11:19 Today's Exercise: Brainstorming Session 13:01 Key Takeaways and Final Thoughts…

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Ch. 3: The 4 Irresistible Offers That Will Skyrocket Your Success 12:01

33 weeks ago12:01

12:01

4 years ago17:02

17:02

Send us a text Do you have a message to share but it feels like NO ONE is paying attention? If so, let's change that today! I want to share with your my 3 FAVORITE ways to drive traffic for FREE! In this LIVE session, you'll discover: What an OLD fashioned water pump has to do with SEO traffic My #1 secret to getting search engine traffic on autopilot! The #1 BIGGEST mistake most people make with social media marketing And MUCH much more! BONUS : Want to start an online business, but don't know where to start? For a limited time, you can grab our 9-page blueprint called: The Discover Your Message Blueprint. Just go to https://MarketYourMessage.com/Discover What's Next? Whenever you're ready... here are 3 ways I can help you: Step 1. Get the Book Your Message Matters Book: https://jmill.biz/MqjYJP Step 2. Discover Your Message Take the 14-Day Discover Your Message Challenge: https://jmill.biz/pfeonP Step 3. Get Personal Help & Mentoring Apply to Jonathan's Mentoring Program: https://jmill.biz/pNzhrB…

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The Market Your Message Show « » Ch 14. Understanding the 4 Types of Buyers

Ch 14. Understanding the 4 Types of Buyers

Podcasts Worth a Listen

The Market Your Message Show « »
Ch 14. Understanding the 4 Types of Buyers