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How Jason Etter helps companies clarify their story
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On today’s episode, Jason Etter joins the podcast. He is a 20-year marketing pro who has led marketing teams, freelanced, and helped companies clarify their story and messaging.
In this episode, we talked about:
- The power of storytelling for "boring" brands
- The elements that make up a great company story
- How Jason applies storytelling principles as a freelancer
And more.
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