On this episode, I spoke with Brianna Doe, Managing Partner @ Verbatim. Brianna was voted Top 30 RevOps leaders to follow, one of the 16 most powerful women in content marketing, and is a top 50 LinkedIn creator worldwide. We talked about modern influencer marketing, social media strategy, LinkedIn growth, and so much more.…

  On today's episode, I interviewed fractional CMO and executive growth marketing consultant, Sam Omidi, who is an accomplished marketing pro with over 20 years of experience as a strategist, as a team leader and everything in between. And on today's episode, we spoke about managing freelancers, fractional CMO, what that's like, who should do it an…

Jeremy Scott stops by to talk eCommerce growth strategies and creative paid advertising tactics. Here’s what you’ll learn: - Key growth strategies that scaled Donovan's Dish from 0 to over $2 million in annual recurring revenue. - The specific paid advertising tactics that drove $500k in ecommerce revenue for Donovan's Dish in just 4 months. - How …

On today's episode, I spoke with Mark Kilens from TACK. Mark is a marketing leader and GTM expert who worked at places like HubSpot and Drift, and now runs a GTM firm called TACK. In this episode, you'll learn: What people-first GTM is How most companies are thinking about GTM the wrong way How to implement a people-first GTM motion in your company…

Danil Saliukov stops by to talk about influencer marketing, FTC regulation best practices, and the future of AI and UGC video content. You’ll learn: - How to build and vet a network of 30,000 creators and influencers - What the future looks like with FTC regulations on AI and UGC content - How Danil thinks about AI (the good and the bad) And much m…

Brayden Cruz stops by to talk about emerging channels in paid media, mastering paid media strategies, and the impact of AI and automation on media buying. Here's what you'll learn: • Emerging paid channels to watch • Strategies for mastering paid media • The future of AI and automation in media buying And much more!…

Janky Patel stops by to talk about what defines effective ecommerce ad creative today. She has sent over 100 million emails/SMS, resulting in $10+ million and generated over $50 million in new revenue from paid social to acquire customers for brands like Estee Lauder. Here’s what you’ll learn: Interactive vs static: The effectiveness of interactive…

Chelsea Castle stops by to talk about the intersection of journalism and marketing, content strategies, and the future of content formats. Here’s what you’ll learn: Unlocking the power of journalism in marketing Strategies for exponential organic traffic growth Creating high-performing content at scale…

Lucas J Ballasy stops by to talk about creating great client experiences, launching online sales for CPG brands, and essential ecommerce KPIs. Here's what you'll learn: How to think about client experience as an agency How CPG brands can launch new products the right way Metrics your eCommerce brand absolutely needs to track And more!…

Lindsey Gamble stops by to talk about the future of influencer marketing and shares his expertise on emerging trends on influencer marketing that you won't want to miss. Here’s what you’ll learn: The power of nano and micro-influencers in brand campaigns Avoiding common mistakes and approaching influencer campaigns differently An innovative influen…

Chris Walker joins the pod to talk about building a new GTM consultancy, B2B marketing, and the future of RevOps teams. Here's what you'll learn: - Overlooked levers to accelerate pipeline and revenue - Simple strategies to improve B2B demand gen performance - And much moreBy MarketerHire

Sara Lattanzio stops by to talk about how content marketing has evolved across tech, consulting, and SaaS over the past 7+ years. Here’s what you’ll learn: - Key trends and changes in content marketing across industries - Sara's process for determining the right content strategy for companies - Innovative ways to leverage LinkedIn for B2B companies…

Jon Weberg stops by to talk increasing sales, maximizing profitability, and mastering key marketing areas. Here’s what you’ll learn: - Reliable strategies to increase sales - How to do email follow-up the right way - What Jon learned from Frank Kern and John Crestani And much more.By MarketerHire

Jonathan Snow stops by to talk about his transition from being an Orthodontist to getting involved in digital marketing, the go-to marketing tactics for generating $50M in revenue, and why influencer marketing is a winning strategy for companies. Here’s what you’ll learn: - Go-to eComm marketing tactics for skyrocketing revenue - How to avoid the p…

Brooklin Nash, a renowned expert in content marketing, joins us on the podcast to share his insights on the future of content marketing, common mistakes to avoid, and creating engaging content in a saturated digital landscape. Here's what you'll learn: Why focus on original research and deep insights in content marketing? Find out why it's crucial …

The always insightful Yoann Pavy stops by to talk growth marketing expertise, journey at Nude, and acquiring users at Nude. Here’s what you’ll learn: • Growth strategies that consistently work across platforms • Unique strategies employed at Nude to help millions achieve financial goals • Tactics behind Nude's impressive 300k user acquisition in 12…

In today’s episode, I spoke with Ben Billups about growing new email lists from scratch, and existing email lists into multi-million dollar cash machines. Ben is a 2X startup founder and has done over $26M in Email & SMS Revenue. Here’s what you’ll learn: How to grow a new email list completely from scratch How to think about scaling revenue as you…

The always insightful Victoria Onyeje talks to us about the critical elements in copy that drive conversions. Here's what you'll learn: - How to boost conversions with persuasive copy - How to tailor your message for maximum impact - Data-driven copywriting strategies for brandsBy MarketerHire

Drew Brucker stopped by to talk about his extraordinary journey scaling LASSO's ARR by 11x in just 24 months. Here's what you'll learn: How Drew got into marketing from sales The tactics he used to grow LASSO's ARR by 11x The best AI workflow to help companies stand outBy MarketerHire

The always insightful Jimmy Daly stops by to talk about the specific strategies, challenges, and techniques behind building a thriving content marketing community. Here’s what you’ll learn: - Identifying and targeting your audience: How to pinpoint your initial audience and engage them effectively. - Overcoming challenges: Insights into resolving t…

On today’s episode, I spoke with Dee Acosta about pipeline growth in 2023 and outbound marketing. Dee is the Senior Director of Sales and Strategic Growth at Modigie. He’s done $20 million in sales and set at least 2000 outbound meetings, so lots to dive into here. Here’s what you’ll learn: How pipeline growth has changed a strategy Ways to impact …

On today’s episode, I spoke with Debarshi Chaudhuri about personalized AI videos and SMS marketing. Debarshi is the co-founder of Maverick, a generative video AI company. He’s a top mind in the AI space so there’s lots to dive into here. Let’s get started. Here’s what you’ll learn: How companies should think about personalized AI videos Why AI vide…

On today’s episode, I spoke with Scott Sanchez about storytelling as a marketer in 2023. Scott is an accomplished Chief Marketing Officer and Product Marketing leader with over 20 years of experience in creating strong messaging. Here’s what you’ll learn: How brands should think about storytelling in 2023 How to tell stories that persuade and delig…

On today’s episode, I spoke with Nick Lafferty about freelance marketing and how solopreneurs can grow their business through advising. Nick is a former growth marketer at companies like Loom and Mailgun, and now advises tech companies on running profitable paid ads. Here’s what you’ll learn: How to get started as a freelance marketer for the first…

On today’s episode, I spoke with Jake Madoff about paid media trends and growth marketing in 2023. Jake has led growth for several multi-million dollar startups, including Bespoke Post. He is particularly in touch with paid media and creative, and gives us a bunch of tactical tips. Here’s what you’ll learn: How paid media has changed in 2024 How to…

On today’s episode, I spoke with Kerry-Ann Stimpson about the ins and outs of internal marketing. Kerry-Ann is the CMO at JMMB Group Jamaica and has been a marketer for over 20 years. She is also the host of The Internal Marketing podcast. Here’s what you’ll learn: What internal marketing is and how to get started How to turn your employees into ra…

On today’s episode, I spoke with Diandra Escobar about content flywheels and video content growth. Diandra is a top content marketing voice on LinkedIn and is currently growing community and sales at Contactstudios. Here’s what you’ll learn: The importance of focusing on compounding marketing channels How brands should think about video content str…

On today’s episode, I spoke with Kuba Czubajewski about audience-driven content, AI marketing, and personal branding. Kuba is a Content Marketer and Strategist who has built a 6-figure content marketing agency, gathered 25,000 people around his personal brand, and generated over $1M worth of organic traffic for his clients. Here’s what you’ll learn…

On today’s episode, I chat with Mason Yu about the current state of SEO and how AI fits into the larger SEO picture. Mason is on the cutting edge of AI use cases withing search engine optimization. He has helped brands like ClickUp and MarketerHire with growth and SEO, and is uniquely qualified to help us navigate this landscape right now. Here’s w…

On today’s episode, I spoke with Grace Gong about venture capital, AI’s influence on entrepreneurship, marketing a podcast, and more. Grace is a VC, a LinkedIn top voice in finance, and the CEO of Smart Venture Media. Here’s what you’ll learn: Marketing strategies that work through the eyes of a venture capitalist AI’s influence on the future of st…

On today’s episode, we chat with Junae Brown aka the Beyonce of Marketing to talk branding, social media, and events. Junae is the Founder of Browned 2 Perfection, a marketing agency that specializes in helping brands and artists become the Best Version of Themselves through traditional and digital marketing. Here’s what you’ll learn: How branding …

On today’s episode, we chat with Tas Bober about websites and assessing your digital presence. Tas is a B2B digital marketing strategist that helps B2B companies create best in class pipeline engines. She’s been in the marketing space for 15 years so she has a ton of golden insights to share. Here’s what you’ll learn: How to assess your B2B digital…

On today’s episode, we spoke with Anna Furmanov about B2B startup marketing, customer voice, and GTM customization. Anna was the Head of Marketing at two Series A b2b tech startups (edtech and food tech) and was on Groupon's growth marketing team. Now, she runs her own firm helping b2b companies fast track their marketing. Let’s dive in. Here’s wha…

On today’s episode, we chat with Stuart Balcombe about building in the HubSpot ecosystem and Arrow’s unique Content Strategy. Stuart is the Head of Growth for Arrows. He grew their HubSpot integration to 700+ installs and #1 in the CS category in less than 18 months. Let’s dive right in. Here’s what you’ll learn: What opportunity exists for B2B com…

We spoke with Jess Cook about the state of content marketing, trends in B2B, and managing creative chaos. Jess is the Head of Content @ LASSO, and the Co-host of the “That's Marketing, Baby” podcast. She’s led cross-functional teams in SaaS, b2b, and vertical software. Let’s get into the episode. Here’s what you’ll learn: Should you focus on short-…

Jeff Greenfield joined the show to talk about going cookieless and the future of marketing attribution. Jeff is the CEO of Provalytics and has worked in strategy, growth, and marketing for 3 decades. He has measured over $5B in ad spend, operationalized attribution across hundreds of brands, and increased his company’s market cap by $500M from a si…

Mary Keough joined the show to talk about increasing high intent leads, measuring marketing impact, and not relying on AI. Mary is the Head of Marketing at Map My Customers. She has grown client bases, inbound pipeline, revenue, and leads for multiple companies in the B2B space. Here’s what you’ll learn: Future trends in B2B marketing Understanding…

Anthony Pierri stopped by to talk about B2B positioning, messaging, and value propositions today. Anthony is a partner at Fletch PMM, and helps early stage founders position their products and translate that to website messaging. Here’s what you’ll learn: The best way to determine your product’s position in the market How to translate your position…

John Short joined the show today to talk about the current state of ABM, AI marketing, and demand gen. John is the CEO of Compound Growth Marketing, and has been helping B2B tech companies drive predictable revenue for years. He started a demand gen firm that grew to be in Inc. 5000, grew Compound Growth 478%. Here’s what you’ll learn: How ABM is c…

Caleb Avery stopped by to talk about personal branding, LinkedIn marketing, and helping customers market to customers. Caleb is the CEO of Tilled, and has been building a personal brand for years, so he's uniquely qualified to talk about the value of that effort. Here’s what you’ll learn: What makes LinkedIn a compelling marketing channel How to gr…

Kristin Tynski stopped by today to talk about PR, the evolution of content marketing, and how AI plays into both. Kristin is the Co-Founder of Fractl, which helps brands create content and earn press from top-tier news publications. Here’s what you’ll learn: How content marketing has changed in the past 12 years How to integrate AI into your conten…

Alex Minor stopped by today to talk about short-form video strategy and the future of content creation. Alex is a top voice in the podcasting and videography, and has been building a personal brand through both mediums for years, so he's uniquely qualified to talk to us today. Here’s what you’ll learn: How brands should approach their first short-f…

Alex Virden joins the show to talk about product marketing, feature launches, and marketing leadership. She’s the Director of Product Marketing at Metadata and has been crushing the marketing game for over 10 years now. Here’s what you’ll learn: The difference between a good product marketer and the top 1% Alex’s go-to process for launching new pro…

Yaag Ganesh joins the show to talk about product-led content and content engines for startups. He’s the founder of SaaS Sprints and helps companies with unique points of view scale their content marketing. Here’s what you’ll learn: Characteristics of startups that well with content marketing How to build a content engine at a startup Product-led co…

Corey Quinn stopped by to talk vertical marketing, go-to-market strategy, and fractional CMO work. Corey is a fractional CMO and GTM strategist who works with agencies to verticalize their business. Here’s what you’ll learn: How verticalizing an agency can increase its chances of success The initial steps of the process for helping agencies go vert…

Former Allbirds head of digital Jim Kingsbury stops by to talk about marketing mixes, profitability, and SaaS. Here’s what you’ll learn: - How to focus on profitability instead of a “growth at all costs” mindset - Practical ways to integrate marketing mix modeling into a startup - Interesting pockets of SaaS that are particularly interesting…

Justin Simon stops by to talk content repurposing and distribution. Here's what you'll learn: - What most companies are doing wrong with content distribution - How to build a distribution-first framework at your company - Differences between repurposing and distribution And much more.By MarketerHire

Kristen Wiley, founder and CEO of Statusphere, shares her wisdom with us in our latest podcast episode. Here’s what you’ll learn: Discover how Kristen funded the early stages of her company with pitch competitions and went on to pitch hundreds of investors across the country (including Pitbull - yes, the rapper) Why influencer marketing is a must f…

The always insightful Ross Simmonds stops by to talk AI Marketing, content distribution, and AI video avatars. Here's what you'll learn: - AI can be a valuable tool in content marketing, but it still has limitations - Deep fake technology is a growing concern in the B2B world - Ross recently created a video of himself using only AI - find out how h…

Discover the latest insights on CMOs, fractional marketing work, and B2B marketing team setups with Casey Armstrong in our latest podcast episode. Here’s what you’ll learn: • Understanding the role of CMOs in 2023 • The impact of fractional marketing work • Strategies for effective B2B marketing team setups And much more.…