How Sara Lattanzio helps B2B companies master content strategy
Manage episode 399357535 series 3474075
Sara Lattanzio stops by to talk about how content marketing has evolved across tech, consulting, and SaaS over the past 7+ years.
Here’s what you’ll learn:
- Key trends and changes in content marketing across industries
- Sara's process for determining the right content strategy for companies
- Innovative ways to leverage LinkedIn for B2B companies
- Assessing opportunities for improvement in B2B content strategies
- Tips for developing efficient content operations
- Sara's most successful content marketing project and how it was measured
- The future of B2B content marketing and emerging channels
And much more.
81 episodes