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Scott Sanchez on storytelling and product marketing
Manage episode 382872050 series 3474075
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On today’s episode, I spoke with Scott Sanchez about storytelling as a marketer in 2023. Scott is an accomplished Chief Marketing Officer and Product Marketing leader with over 20 years of experience in creating strong messaging.
Here’s what you’ll learn:
- How brands should think about storytelling in 2023
- How to tell stories that persuade and delight customers
- How product marketing has evolved this decade
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