))
Jeff Greenfield on Marketing Attribution
Manage episode 377876634 series 3474075
Content provided by MarketerHire. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarketerHire or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Jeff Greenfield joined the show to talk about going cookieless and the future of marketing attribution. Jeff is the CEO of Provalytics and has worked in strategy, growth, and marketing for 3 decades. He has measured over $5B in ad spend, operationalized attribution across hundreds of brands, and increased his company’s market cap by $500M from a single marketing campaign.
Here’s what you’ll learn:
- What life will look like in a cookieless world
- Why this is the best case scenario for marketers
- What the future of attribution looks like
81 episodes
Share
