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Mark Huber's Method for Collecting Customer Evidence
Manage episode 425348743 series 3474075
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On today's episode, I spoke with Mark Huber about generalists, marketing strategy vs execution, and customer evidence. Mark is the VP of Marketing at UserEvidence and has worked across tons of different marketing roles.
You'll learn:
- The pros and cons of being a marketing generalist
- Why some companies get stuck on strategy
- How to start collecting customer evidence
And more
80 episodes
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